What is USPS Every Door Direct Mail and Which Small Businesses Should Use It?


What is USPS EDDM and Which Small Businesses Should Use It?

If you would like to increase your business through affordable direct mail advertising, Every Door Direct Mail target advertising can direct your mail easily and effectively?

What is USPS EDDM?

Every Door Direct Mail (EDDM) is a relatively new mailing program offered by United States Postal Service (USPS) with a discounted postage rate of as little as $0.154 per piece for Flats weighing no more than 3.3 Ounces (oz). It was designed to help businesses reach existing and new customers — without a mailing list or mailing permit.

USPS EDDM features an online mapping tool that lets you map your own direct mail delivery area, as well as map your marketing mail audience by age, income or household size. For example, a local restaurant can target anyone within a 5 mile radius who makes more than $40k per year.

As you might expect, USPS EDDM is extremely popular among small business owners and franchisees that use it as a marketing tool to reach new customers and increase sales. With this program you can stop buying address lists for targeted mailings. Simply map your own direct mail delivery area with the EDDM mapping tool and let USPS direct custom mail to your specific audiences easily and affordably.

Check out the video below to see how Vocelli Pizza, a restaurant chain, uses EDDM to increase sales and revenue.



Grow Your Business with USPS EDDM

USPS EDDM delivers to every residential mailbox (business and P.O. boxes optional) within defined geographic parameters. Small businesses frequently use it to reach entire ZIP Codes, or specific postal routes. Here’s what the service can do for your next direct mail campaign:

  • Help you reach a location without an address list.
  • Seek new customers or markets in a targeted area
  • Build community awareness
  • Drive store or website traffic
  • Promote events or special offers
  • Introduce new products and services
  • Reduce mail preparation costs involved with a direct mailing campaign.

According to the USPS DDM user guide (PDF), retail users can ship a minimum of 200 and up to 5,000 mail pieces in a given Zip Code in a day. That means you can reach anywhere from 200 to 5,000 potential customers each day that you don’t have contact information for. That is a huge number considering that you don’t have any of the information that you would normally need to send direct mail.

Businesses that Benefit from USPS EDDM

Apart from restaurant chains that benefit from using direct mail campaigns, USPS EDDM also works particularly well for field service businesses and other businesses in industries such as:

  • Moving/storage companies
  • General retail stores
  • Auto repair Shops
  • Car washes
  • Gyms

USPS EDDM is generally also useful to small businesses that deal with an audience or customers who are a bit older than the technological age. It can be a great tool to reach those people who pay all of their bills via check and love to hold physical paper, while also rarely checking email.

Get Started with USPS EDDM

Any direct mail advertiser can easily launch an USPS EDDM campaign using the online campaign builder to target prospects, choose design and print options, and schedule mail delivery. You can also get help with design, printing, and mail preparation and drop-off using USPS affiliate vendors.

Once your EDDM mail pieces are received by USPS at the Post Office where you drop them off, they are typically delivered within a few business days. USPS does not guarantee delivery dates, so it is important that you are mindful of any deadlines or time-sensitive items that you want to mail using the service.

Image: USPS.com

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David William


David William David William is a Staff Writer for Small Business Trends. He covers franchises, brick and mortar businesses, public policy and other small business issues. He is also founding editor of WebWriterSpotlight.

One Reaction

  1. Great information. I love EDDM. I have reached a large audience and increased revenue. I was getting tired of dropping off the postcards at the post office (doing the facing slips etc), I recently tried a printed called Primo Print. They proved Full Service EDDM which was fantastic. i did all the work from my computer and that was it. They did everything else.

    It’s really easy to select your routes. I have found that printing a coupon or incentive has increased my business traffic.

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