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10 Tips for Maintaining Customer Relationships Online





To grow a successful business, you need to be able to market to customers online and then communicate with them effectively. There are plenty of methods you can use to improve your online customer relationships. Here are some top tips from members of our small business community.



Keep These CRM Influencers on Your Radar

If you want to improve your relationships with customers, then you need to have the best information at your disposal. That means you can benefit from following the CRM influencers listed in this Salesflare post. Small Business Trends CEO Anita Campbell is honored to be included.

Use Social Media Emoji to Humanize Your Business

When attempting to really connect with customers online, it helps if you can humanize your business. And using emoji on social media can help, as this post by Aleh Barysevich at the Social Media Examiner explains. You can also see commentary on the post over on BizSugar.

Get These Marketing Tools for Local Business Owners

Marketing a local business can require a unique set of skills different from those needed to market  other kinds of businesses. But there are plenty of tools out there to help you market your local business to the right customers. In this Mobile Marketing Helper blog post, Kevin Cortez shares some essential tools for local marketers.

Go Online to Benefit Your Brick and Mortar Business

Even if you have a store or business that only sells to customers in person, you can still benefit from getting online. You can find some potential benefits for brick and mortar businesses going online in this Revel post by Caitlin Stanley.

Learn About the Cost of Google AdWords

Google AdWords can be a really helpful tool for businesses looking to expand their online reach. But you need to learn about the pricing structure if you’re going to take advantage of it. Gary Shouldis of 3Bug Media discusses more here. And BizSugar members chime in with their own thoughts too.

Amp Up Your SMB’s Performance and Productivity

If you want to connect with more customers, increase sales or otherwise improve the chances of your small business succeeding, you need to find ways to improve your business’s performance and productivity. Itai Elizur details some tips for doing just that in this post on Smallbiztechnology.com.

Build Links Without Creating Content

Content marketing can be a powerful tool for businesses. But it’s not the only way to increase your reach online. This Marketing Land post by Andrew Dennis explains how you can build links without creating your own content.

Define and Create Your Brand Voice

You need to have a consistent brand voice in order to effectively communicate with your customers over time. And you can define and create the right voice for your brand using the tips in this post by Jomer Gregorio on the CJG Digital Marketing blog. You can also see input on the post from the BizSugar community here.

Take These Steps for SEO Strategy Success

To get your business found online, you need an SEO strategy. But some business owners might not know where to start when creating that strategy. For five steps to a successful SEO strategy, check out this Search Engine Journal post by Sergey Grybniak.

Grow a Site to 10,000+ Visitors a Month

If you want to reach more customers for your small business, you need to get them to your site first. In this post from Basic Blog Tips, Anil Agarwal details how you can quickly grow your site in terms of visitors each month.

If you’d like to suggest your favorite small business content to be considered for an upcoming community roundup, please send your news tips to: sbtips@gmail.com.

Online Customer photo via Shutterstock

4 Comments ▼

Annie Pilon - Staff Writer


Annie Pilon Annie Pilon is a Senior Staff Writer for Small Business Trends, covering entrepreneur profiles, interviews, feature stories, community news and in-depth, expert-based guides. When she’s not writing she can be found on her personal blog Wattlebird, and exploring all that her home state of Michigan has to offer.

4 Reactions

  1. Case studies always inspire me in this area. I am amazed on how a website goes from having no visitors to having thousands of visitors per month.

  2. Email marketing is a great way to keep yourself connected with your customers. A groups page and a Facebook page is also great. This allows you to constantly expose your brand to your target market.

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