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DIRECT MAIL MARKETING STATISTICS for Small Businesses

DIRECT MAIL MARKETING STATISTICS for Small Businesses

We’ve collected these direct mail marketing statistics for small businesses from a variety of sources.

Last updated: January 8, 2017

GENERAL DIRECT MAIL MARKETING STATISTICS

DIRECT MAIL MARKETING STATISTICS - Preferred Way of Receiving Updates and Promotions

DIRECT MAIL MARKETING EFFECTIVENESS STATISTICS

DIRECT MAIL VERSUS EMAIL STATISTICS

Bottom Line

While many people have predicted the death of email marketing [10], an even greater number have claimed that direct marketing is already dead. As the direct mail marketing statistics above clearly demonstrate however, this is not true. In fact, the greatest opportunity for marketing success may lie in combining the two marketing tactics in one campaign [11]. Doing so enables small business marketers to offset the weaknesses of one with the strengths of the other.

For direct mail tips, take some time to explore these posts:

* Motivation is “a measure of approach-avoidance behavior, or the feeling of “wanting” that drives urges and decision-making.”



Direct Mail [15] Photo via Shutterstock