You’ve finally done it.
You’ve bought your domain. You’ve set up your website. You’ve even created some social media accounts. And you’ve set up your online store.
It’s time to start selling!
But there’s one problem … nobody’s coming to your website. Nobody’s buying your product. As a matter of fact, nobody even knows you exist!
That sucks, right?
But don’t worry. Every eCommerce business owner runs into this problem. Fortunately, there are ways you can attract more web traffic and get your eCommerce business started.
For most eCommerce businesses, online advertising is the best way to get more people to your website. In this post, I’m going to give you some helpful tips to maximize your online advertising efforts. When you use these tips, you will see how much easier it can be to get more traffic to your website and earn more business.
Google Adwords is one of the most common online advertising platforms. It’s also one of the most effective. If you’re going to use paid advertising, you should try out Google’s platform.
Here are some of the benefits of using Adwords:
- It’s highly flexible. You can target many different types of customers
- It’s a huge source of traffic. Google is the most popular search engine. 67.5 percent of search engine users use Google to find the information they need.
- You get transparent results. You can easily see how your ad campaign is doing at any time.
Google is one of the most popular online advertising platforms. If you use it the right way, you can get tons of traffic to your website.
Know Who You Want To Target
Yes, I know this sounds obvious, but it’s really not. Many business owners fail to target their ads effectively. Their ads end up targeting people that aren’t interested in what they have to offer.
It’s important to know what your prospects are searching for online. Google’s Keyword Planner is a great tool that can help you figure this out. And it’s free!
When you’re writing your ads, you need to make sure you’re addressing the actual needs of your prospects. Don’t just tell your prospects what you offer. Tell them what problems you will solve. That’s what they’re looking for.
Make sure you have a clear call to action. Let them know what you want them to do, and why. This is the best way to make sure you get more click-throughs.
Use Negative Keywords
So what are negative keywords? It’s simple. These are keywords that you don’t want your ad to show up for. It keeps you from wasting time and money showing your ad to people who aren’t a good fit for your offer.
Here’s an example.
Let’s say you’re an attorney who specializes in estate planning law. Your ads cater to prospects that need to draft a last will and testament. In this case, you don’t want your ad showing up for people who are looking for a personal injury attorney. So “personal injury” would be a negative keyword for you.
You need to create a list of keywords that you don’t want your ads to show up for. This is how you maximize the effectiveness of your ads. You can make sure your ads aren’t showing to people who wouldn’t be interested in what you’re offering. If you learn how to use negative keywords, you will get more of the right traffic.
Facebook is a great advertising platform if you want to gain more exposure for your business. It’s the most popular social media platform, which means that you have a higher likelihood of reaching your target audience. It’s the best online advertising platform for eCommerce businesses.
Here are some of the benefits to using Facebook ads:
- You can target your ads more effectively. Facebook allows you to use demographics to target your prospects. You can be pretty precise in the type of person you want to see your ad.
- There’s a HUGE pool of people to target. Facebook has 1.28 billion users. Over 800 million of these users are active on a daily basis.
- Using it gives you an edge over your competitors. Many businesses are not taking advantage of the benefits that Facebook offers.
If you use Facebook ads correctly, you can greatly increase the amount of visitors to your website.
Rotate Your Ads
Don’t just use the same ad over and over again, even if it seems to be working. You want to rotate your ads on a regular basis.
Because you don’t want people to get tired of seeing your ad. If you use the same ad over and over again, people will stop clicking on it. If you get less clicks, your cost per click (CPC) will go up and your campaign will become more expensive.
Don’t make that mistake.
Develop an ad schedule for your campaign. Create a few different types of ads. Use different pictures. Change the ad copy. You need as much variety as possible. Not only will this keep people from becoming tired of your ads, it gives you a chance to see which types of ads work the best.
Use Landing Pages
This may sound counterintuitive, but you don’t want to send your visitors straight to your website when they click on an ad. You want to send them to a landing page first.
Landing pages allow you to make the most of the visitors who click on your ads. With a landing page, you can educate your customers before trying to pitch your product. You can give them more direction on what you want them to do.
If you connect your ad to your home page or a product page, your visitor won’t know what to do once they get to your website. That’s why it’s best for them to see a landing page first.
Your landing page will give your visitor a clear idea of what you want them to do, and why they should do it. If you’re paying for the ad, you might as well make sure that you increase the odds of getting actual customers from it, right?
Using LinkedIn for advertising is one of the best decisions you can make for your eCommerce business. This is especially true if you have a B2B company.
Here are some of the benefits to using LinkedIn ads:
- It allows you to target actual professionals in any industry.
- You get more variety in the type of ads you want to create.
- LinkedIn ads offer a higher conversion rate.
LinkedIn gives you access to tons of professionals around the world. It’s one of the best ways to reach major decision makers in the companies you target.
Choose The Right Ad Format
LinkedIn offers two different types of ad formats:
- Sponsored Content.
- Text and Image Ads
Both of these types have their own pros and cons. You’ll need to figure out which type works best for your business.
Sponsored content is an update that appears on your company LinkedIn page. These posts are targeted to a specific type of audience. They will show on your homepage feed. It’s best for advertising promotions that are happening for a short period of time.
Text and image ads include a headline, description and image. These types of ads are meant to be more long-term. You can target these ads to a specific type of prospect. You can target many different types of professionals in many different types of industries.
Make Them Valuable
Make sure you’re emphasizing the value of what you’re offering. You need to communicate what your prospect will get when they click on your ad.
On LinkedIn, the best way to create an ad is to speak to a specific problem or goal that your prospect might have. You want to show them how you can help. It’s about making their lives easier.
Using online advertising isn’t easy. It takes time to master. Creating the right types of ads requires a lot of trial and error. But, if you keep at it, you will earn a lot more traffic and get more customers. When you use the tips given in this article, it will become easier to get more people to buy your product.
Smartphone Shopping Photo via Shutterstock
More in: Online Marketing
I think that Ecommerce websites can also benefit from SEO. If done right, these companies can also have their product pages rank. It is all about giving away great information first.
Solid starting points for AdWords, Facebook and LinkedIn. The key is to know who you want to reach & what they need/want so that you can laser-focus your offer to them. The offer is what sells, so make sure it has a high perceived value.
Facebook has been a great source of traffic for me. Through Facebook, I was able to send targetted traffic to my Shopify store and drive sales. initially, the conversion was not that great. With few tweaks and change in the store design, the conversion rate increased.
Maybe not. Be careful before burning your whole budget on ads that don’t convert.
The assumption is: “If our company just advertised more, we’d get more business.”
There is a right and a wrong time to get serious about paid media. If your goal is to make a positive ROI on paid advertising, there are several critical elements you need to have figured out about your company before you start running ads in a meaningful way ($3k+ per month).
We built this out on our blog, if you want to read more: https://bit.ly/2jlopjQ
Hope that’s helpfuL!