Nintendo Announces New Gaming Console With a Unique Mobile Twist (Watch)





Nintendo just unveiled some major details about its newest console, slated for a release date of March 3. The Nintendo Switch is unlike anything you’ve seen from other gaming companies before — because it lets users play games both on their TVs and on the go.

Costing about $300, the console can hook up to your TV like a traditional gaming device. But then there’s a detachable mobile screen that you can take with you and play the same games using a touch screen. And the mobile version has between 2.5 and 6 hours of battery life, depending on how you use it.



Customer Expectations Driving the Latest Gaming Industry Trends

This release is part of a major shift in the gaming industry, and in the business world as a whole. Everything is going mobile. But consumers don’t just want a lesser version of their games or other activities. They want full-featured experiences that they can take with them.

The Nintendo Switch is still over a month away from its scheduled release date. So it remains to be seen whether or not the actual experience is going to be satisfactory for an increasingly mobile base of customers. But the idea is innovative and in keeping with the changing business landscape.

Image: Nintendo

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Annie Pilon - Staff Writer


Annie Pilon Annie Pilon is a Senior Staff Writer for Small Business Trends, covering entrepreneur profiles, interviews, feature stories, community news and in-depth, expert-based guides. When she’s not writing she can be found on her personal blog Wattlebird, and exploring all that her home state of Michigan has to offer.

5 Reactions

  1. Aira Bongco

    I think that mobile gaming is on the rise especially because of games like Pokemon Go. This is a trend that gaming consoles and gaming companies alike should look out for.

  2. Also, I am noticing this online store trend in mobile gaming consoles like the PSVita and the NDS. It seems to me that mobile phones and these devices will soon fuse together.

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