LinkedIn Gets New Look on Desktop — and Bots to Fine Tune Your Feed



The LinkedIn desktop redesign unveiled last week is the first since the social network’s inception in 2002. The change brings some key enhancements.

LinkedIn (NYSE:LNKD) last week unveiled its largest desktop redesign since the professional social network’s inception in 2002.

LinkedIn Desktop Redesign

The new desktop design was reportedly built from the ground up with the social network’s new mobile app in mind. The streamlined look is supposed to provide a LinkedIn experience that’s more intuitive, faster and creates more value for users.

See more highlights of the new LinkedIn desktop design below:

“Our goal is to ensure you can seamlessly access the most relevant professional conversations, content and opportunities whether you’re on our mobile app or on our desktop experience,” said Chris Pruett, LinkedIn’s director of engineering, in a post announcing the redesign on LinkedIn’s official blog.

New Linkedin Features on Desktop

The new desktop design, which will reportedly be rolling out to all members globally over the coming weeks, brings some key enhancements including:



  • Streamlined navigation: There are now seven core areas on the bar navigation — Home (Your Feed), Messaging, Jobs, Notifications, Me, My Network, and Search.
  • New real-time messaging interface: You can now message a connection to break the ice in any conversation, and connect to your next opportunity wherever you are on LinkedIn.
  • More intuitive search: You now have one universal search box to easily find people, jobs, companies, groups and schools.
  • Fine tuned Feed: A combination of algorithms (bots) and human editors will now work together to fine tune your Feed and surface the most relevant content from people and publishers you care most about.

“These changes,” Pruett observed, “put more emphasis on helping you be more productive and stay ahead in your career.”
Image: LinkedIn

10 Comments ▼

David William


David William David William is a Staff Writer for Small Business Trends. He covers franchises, brick and mortar businesses, public policy and other small business issues. He is also founding editor of WebWriterSpotlight.

10 Reactions

  1. I’m looking forward to some big things from LinkedIn now that they’re part of Microsoft. I think they make a good match.

  2. Have taken a look at the new Desktop redesign from LinkedIn company pages and have to say it doesn’t look much better and some of the new features don’t work great.

    Hopeful though that these kinks get ironed out!

  3. Aira Bongco

    Okay. I like LinkedIn for finding connections but not so much as to want it in my desktop all day. Or maybe I am just not integrated enough into the system yet. But I guess it is reserved for members, right?

  4. The new site has removed the best feature Linkedin ever had ‘Advanced Search’ which enabled you to identify any decision maker at any company, anywhere in the word – for free.

    They have also done a ‘Windows 10’ on it and hidden everything! As a Linkedin Coach and Trainer, I am working hard to get my head around the new site and I remain sceptical about the news design for now.

    • Hi Steve
      I have the free subscription and I used to be able to quickly research who a hiring manager may be for a job and get more information about what that job looks like from the point of view of people who are or were in that same position or are jr. or sr. Do you know if I have to now subscribe to get more details on a person’s role? I am having trouble researching backgrounds

  5. I don’t like that you can no longer sort updates by “most recent.” I liked being able to see the most recent updates in chronological order.

  6. I did not like this new look because all good features are gone . Hope they bring back them like putting a note , Advaned Search , easy view to connections . Almost hate this new design . 🙁

  7. Whoever updated Linkedin obviously never used it. All the best features have gone.

  8. Why on earth would they remove the ability to sort the feed in order to view in the (reverse) order? We are supposed to view by some seemingly random order? Oh, sorry, I mean order of “relevance”. But relevant to who?

  9. Once again, Microsoft knows what is best for all of us, no need to consult end users as to what features are most valued and useful…
    They are just so brilliant!

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