Adding a blog to your website gives you the chance to produce engaging content—and tell the story of your brand. Blogging is one of the most effective content marketing tools you can use. It’s a powerful way to connect with your audience.
Use Social Media To Attract More Traffic
Of course, there’s more to building a brand than a website and blog. You also need to promote your website and blog through social media. Build a following on social media, and you’ll increase your chances of earning more clients. It’s one of the most effective methods for connecting with people who need your services.
Here are some helpful social media tips:
- Don’t use social media to sell. Use it to answer questions and provide value.
- Be consistent. Don’t do your social media sporadically.
- Automate your social media. This helps you save time There are plenty of tools to help you do this.
- Make sure you’re using the right platforms. Get familiar with the channels that your audience is using.
Social media is a great tool for promoting your brand. If you use it the right way, you can connect with more prospective clients.
Consider Using Marketing Services
As you can see, online marketing is a full-time job. You need to commit to providing high quality content, both your own original blog posts and social media material, as well. That’s a lot to add to your (already full) plate.
A personal trainer marketing service with a built-in client base can help you get your name out there and do all the dirty work of seeking out contacts and promoting your personal trainer services. All you have to do is make an online profile, sit back and watch the appointments roll in, while focusing on what you do best: training!
Summing It All Up
Starting a personal training business isn’t easy. You have a lot of competition out there. It’s not just about your knowledge of fitness; it’s about your business acumen.
Fortunately, business acumen can be learned. It’s not some innate ability that only a select few have. The key to standing out from your competition is knowing how to run your business the right way. Follow the tips in this article, and you’ll hit the ground running.
Trainer Photo via Shutterstock
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This is definitely a path for people who have a passion in fitness. It is a great way to inspire people to manage their weight and feel good about themselves.
Whenever possible, a person should start a business that relates to something they’re passionate about. A personal training business is great for people who are passionate about fitness. They can make money doing something they love.
Thanks for the comment!
I am seeing a shift on how people are doing business. It used to be just about the money. But today, people are now making businesses out of their passion and a personal training business is a type of business that does that.
You’re absolutely right. Sure, money is important, but having a sense of purpose is more important. Doing something you love is more important. What use is making tons of money if you’re unhappy?
Personal trainers have a great opportunity to do what they love while making a living. It may not always be possible, but if someone is looking to start a business, they should try making money from doing what they already enjoy.
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I am excited on how the small business industry will evolve. I have always enjoyed seeing businesses blossom out of passion. It is nice to do what you want and make money at the same time. It is now possible to do that.
You’re right. It’s an exciting time because more people are able to figure out how to make money for doing something that they would be doing anyway. What’s sad is that everyone has a passion, but not everyone is able to figure out how to turn that passion into their livelihood.
Thanks for the comment!
Get paid for making people’s lives better, doesn’t get much better than this. It’s a very rewarding business and will continue to be as the general public becomes much more aware of what it means to be healthy and promote longevity.
Just like every business out there, there will always be competition but your strategies will always stand you out of the lots. Just like you said, having the knowledge of the business is never enough, but the acumen to keep it running and outrun your competition.
Thanks for sharing, this is quite insightful.
“Don’t use social media to sell. Use it to answer questions and provide value”. I love this line. It’s an eye opener and perhaps one of the things I am getting wrong. Thank you for this post.
I just need to get certified and insured to be insanely successful? Awesome! What a great field to work in! I’m sure nobody else is even thinking about doing it and I will be the first in line. A website and a blog? Never thought about that. I’m sure to be 1% influencer in not time if I just post a ton of youtube videos with my shirt off talking about my insane fitness nation props! Thanks for the post I’m in!
Yes – everything he says is correct. I’m 25, with 4 trainers underneath me in my full time training company. I cleared just under 300 last year (285K), and am going to blow that out the water this year. It’s the naysayers that let young business owners like us succeed.