The importance of search engine optimization (SEO) to boost online business cannot be stressed enough. But according to one source, a large percentage of small businesses still don’t know what SEO even means.
According to a new study by Weebly, a DIY website building company, about 45 percent of small businesses aren’t sure what SEO means. Almost all (98 percent) of them, however, think getting found on Google is important.
Small Businesses Are Making Email Marketing Mistakes
What’s also alarming is the common email marketing mistakes businesses seem to be making in large numbers.
For example, 87 percent of businesses understand personal accounts are less professional. Despite this, 79 percent still send emails from their own personal accounts.
Small Businesses Are Worried
Not surprisingly, small businesses are worried.
The report has found changes in the economy are the biggest source of that worry. It’s followed by concerns over growing their business and keeping up with technology.
What’s more, 33 percent of small businesses participating in the study think finding 10 new customers is harder than solving a Rubik’s Cube blindfolded.
For the study, Weebly commissioned Wakefield Research to conduct an online survey of 500 online entrepreneurs who started their business within the past two years.
San Francisco-based Weebly was founded in 2007. See more data pulled from the study in the infographic below.
Images: Weebly
Great infographic. It’s interested that entrepreneurs are more worried about the economy than they are growing their own business – I would have definitely put that the other way round. I don’t think it’s a bad thing that entrepreneurs don’t know exactly what SEO means but I think a lot of them will have a good understanding of what it’s about – which is probably more important?
Shubhomita
I agree, Simon. I think it’s a great sign that most businesses realize the need to have a good page ranking. Thanks for your comment.
Aira Bongco
This is because most businesses that go online only learn about SEO as they proceed into promotion. if they have a good userbase, they hardly have any need for it.
Shubhomita
Absolutely. Thanks for your comment.
great infographic, thank you. how can i submit infographic in your website.
Deepanshu J Bedi
I get quires from small business owners…
They need seo but they really dont know what they can expect, or even need.
That’s why they indulge into black hat ways…
…as their is so much misinformation about it.
Getting their Brand name on google is more than enough for them.
Nice information. I think this is kind of true things most of the small business owner are confused with their SEO work. what they actually want for their business.