Wendy’s is the latest fast food chain to automate the ordering process. The restaurant announced this week that it will add self-order kiosks to about 1,000 of its restaurants by the end of the year. McDonald’s and Panera Bread also have similar features.
This move, of course, makes some workers nervous about job loss in the fast food industry. But the restaurant claims that it should improve productivity by allowing more workers to focus on actually making the food.
In addition, a consulting firm that does research in the foodservice industry has found that younger consumers actually prefer automated ordering over dealing with an actual cashier. So this may just be the way that all restaurants are headed eventually anyway.
Sometimes It’s Adapt or Die…
It’s important for restaurants and all different types of businesses to keep an eye on trends like this. It’s possible that automation and different tech innovations could make restaurants like Wendy’s and McDonald’s stand out. And those that don’t adapt may be left behind.
…But Not Always
This doesn’t mean, however, that businesses should jump on every single trend right away. Kiosks that don’t work properly or that customers don’t actually want could hurt these early adopters. But if they’ve done the research and come up with a system that will actually work for their specific customers, it’s likely to be a move in the right direction.
Wendy’s Photo via Shutterstock