According to the Insights Team at Bing Ads “Search is literally breaking out of the box” as marketing is no longer just about the 4Ps anymore: Price, Product, Promotion and Placement. To explain this, the team put together an infographic (PDF) that highlights Microsoft’s (NASDAQ:MSFT) vision for the future of search, the new 3Ps of marketing and how you can prepare your business for the change.
The Future of Search
According to the infographic, “search” will become more personal and predictive since people prefer personalized experiences. The team states that about 145 million people actively use the intelligent virtual assistant Cortana to store personal information, reminders and contacts among other things and as of now, the personal assistant has been asked over 17 billion plus questions since its launch.
The infographic further states that 75 percent of online customers get frustrated when content appears that has nothing to do with their experiences. And this simply means that accurate personal and predictive searches will get more popular in days to come. As a business, you should, therefore, start investing more in learning your customers’ needs other than reacting to their requests.
You should also consider investing in chatbots since 50 percent of customers would like to make a purchase via message.
Essentially, to be a successful business in the future you need to think of “search” throughout a customer’s journey, use the power of search data outside your campaigns as well as create personal experiences by leveraging targeting features such as demographic targeting and remarketing.
I like that it is personalized. But sometimes, it is better if you can also discover new things instead of being served the same websites over and over again.