52 Social Media Management Tools You Must Have for Your Business

52 Social Media Management Tools You Must Have for Your Business

Almost every business can find a use for social media sites these days. You can use them for marketing, research, customer service and so much more.

But managing those social media sites isn’t always easy. For that, you might need some tools that can help with things like scheduling, analytics and even editing. Here are 50 different social media management tools that can help you build your business’s presence online.

Social Media Management Tools


Buffer is an online tool you can use to schedule social content across different platforms as well as find inspiration for new content to share.


Hootsuite is another option for social media scheduling and management.

Sprout Social

For more in-depth marketing campaigns across multiple platforms, Sprout Social is an online tool you can use to create marketing campaigns across various social channels.


To save even more time, you can use a tool like Edgar. Edgar keeps your social media posts in a rotation, so you can re-post your content on social media every so often.


You can use BuzzSumo to find the best social content that relates to your industry or niche.


CoSchedule is a social media calendar that gives you a way to manage your social content going forward.


Reposting content on social media can be a great way to engage with other users on platforms like Instagram. Repost is an app that lets you easily repost content from other users and credit them.


A service from Buffer, Respond lets you keep track of who reaches out to you on social media so that you can easily respond and manage your customer service online.


Mention is another tool you can use to monitor your social media mentions so you can keep track of any conversations.


Instagram is one social platform that isn’t connected to any of the major social scheduling tools. But Later lets you upload schedule and manage your upcoming Instagram posts.


Or you can use Grum to post to Instagram right from your computer if you don’t have the mobile app handy.


For Twitter and Instagram, Crowdfire lets you manage your following and plan marketing campaigns to grow your online presence.


Nuvi is a program that offers real-time marketing insights for social platforms so that you can make informed decisions to grow your audience.

Facebook Messenger

Chances are, your business already has a presence on Facebook. But you can also use the Facebook Messenger app to better communicate with your customers who connect with you on the platform.

Facebook Ads

You can also use Facebook Ads to build a larger audience and increase your conversions on the platform.

Start A Fire

Start A Fire is a tool that aims to help you create viral social media posts. You can track the reach of each post and gives you recommendations for future growth.


If you want to add a little more excitement to your social content, you can create animated videos that embody your brand using Animoto.


To manage your social media ads on Facebook and Instagram, Qwaya is a free tool that can make the advertising process a bit easier.


Images are super important to quality social media content. Canva is a free online photo editing and graphic design tool you can use right in your web browser.


PicMonkey is another online photo editor that you can use to create a variety of different types of social media images. The site even has templates for things like Facebook cover images.


You can also design your own engaging images to share on social media sites using an app like Pablo.


Whether you want to share photos or find some Creative Commons images to include in your social media posts, Flickr can be a great resource for finding and sharing images.


You can also find stock photos to include with your social media posts using sites like Shutterstock if you don’t want to create your own images.

Death to the Stock Photo

For more stylish photos and videos straight to your inbox, you could also consider a resource like Death to the Stock Photo.


If you are interested in taking your own photos to post on Instagram and other sites, using a mobile editing app like Snapseed can be a big help.


Infographics can also be powerful visuals to include with social media posts. And Piktochart gives you an easy way to create your own.


You can also use Infogr.am to create various infographics, charts, graphs and other visuals.


If you use Instagram to market your business, you can use Iconosquare to access analytics and manage your marketing efforts.


To share images of words, quotes and other text, you can use the WordSwag app to create images for various social platforms.


From Moz, Followerwonk gives you analytics about your followers and social content on sites like Twitter.


To monitor what people are saying about your brand and products online, you can use Brand24. The tool gives you real time updates so you can keep an eye on your online reputation.


Agorapulse is a paid tool that you can use to keep track of mentions and manage your social media presence.


When you’re looking for inspiration for new social media posts, it can help to consider what questions people might have about your particular niche. Quora is a question and answer website. So you can use it to research what questions people might need answered.

Google Trends

If you want to create social content that has to do with popular current trends, you can research some of those topics using Google Trends.

Rival IQ

In all likelihood, you’re not the only company in your industry that uses social media. So you can use Rival IQ to get competitive analysis about what other brands are doing on social media.


To track the performance of specific links or create unique, short links for your shareable content, you can use an easy online tool like Bit.ly.


In order to grow a successful social media presence, you also need to read and monitor other social content. For that, there’s Pocket, an app that lets you save content to read at a time that’s convenient for you.

LinkedIn Pulse

If you use LinkedIn for your business, you can use LinkedIn Pulse to discover content and influencers.


To manage your social media presence, you probably will have to manage tons of different ideas and thoughts. Evernote can be a great way to keep all of those notes organized.


To stay on task with your social media content, you may find a productivity tool like Trello useful, especially if you manage a team.

Google Calendar

If you want to keep a strict schedule of your social content and all of the tasks associated with managing your accounts, you can use Google Calendar.


If you ever need to share or download large files for your social accounts, Dropbox can be an essential tool.

Post Planner

Post Planner is an app can use it to manage and discover content on Facebook and more.


Babbly is a social sharing tool that encourages you to share content from other creators. And in exchange, Babbly will make it easy for others to share your content as well.


IFTTT is a productivity system that lets you connect multiple social platforms and online services in order to save you time.


Zapier also lets you connect multiple apps and online services to create workflows and save you time.


If you ever use social media to gain insights and ask questions of your audience, you might find a use for online forms. Typeform lets you create fillable forms that are completely custom to your business.


Your social media posts should still be at least somewhat professional in terms of grammar and spelling. So you can use Grammarly as a browser extension to check the grammar and spelling of all your social media posts.


As silly as it might sound, memes can actually serve your marketing efforts if used in the right context. Quickmeme lets you find popular memes and even create your own.


You can also create your own gifs to share on various social channels using an online tool like GIPHY.


To keep track of your social influence, you can use a service like Klout, which can also help you identify areas that might need improvement.


Klear is another tool that can help you measure social influence and other metrics. But you can also use it to identify relevant influencers in your niche.

Social Media Photo via Shutterstock 11 Comments ▼

Annie Pilon Annie Pilon is a Senior Staff Writer for Small Business Trends, covering entrepreneur profiles, interviews, feature stories, community news and in-depth, expert-based guides. When she’s not writing she can be found on her personal blog Wattlebird, and exploring all that her home state of Michigan has to offer.

11 Reactions
  1. You missed SocialJukebox. It works like Buffer and Hootsuite for managed posting to Facebook (including personal and fan pages and groups you manage), Twitter and LinkedIn.

  2. I like to use Buzzlogix for me personally it’s simple yet it really helps out my social media outlets grow, which is really nice. Plus it’s free which for any social media lover is an absolute plus. Would recommend to anyone, great list though!!

  3. Hootsuite is definitely nice tool in managing social media accounts. Thanks for sharing these awesome tools! Which one do you personally use?

  4. I use Buffer and Pablo for scheduling and Canva for crafting. I am looking at Quickmeme and find it really interesting.

  5. Nice post, Annie. That’s a nicely diverse range of tools.

    I’d also like to mention our product, Zuum, which does social media analysis. We have a highly-comprehensive free Facebook report for anyone interested.


  6. Nice post, Annie. Huge list of perfect media management tools.

    Using IFTTT. Getting awesome result with first 1Month.



  7. Hey Annie,

    Awesome list! Thanks for putting this together!

    Most of those tools are essential for any business! Canva is definitely helpful, I’ve been using a lot for my Facebook page. However, I was a bit surprised that you didn’t mention Shakr It’s as helpful as Canva is but for videos. Used it a lot for my Facebook ads (I run a small e-commerce)

    Anyways, thanks again for this and your blog!

  8. The main goal of using social media for business is to get more traffic / leads / potential customers which equal to business development and brand reputation.

  9. I only knew a few of these so, I’ll definitely try the others. These will be a great help in Social Media Management. Thanks for sharing!

  10. Bohumil Pokstefl

    Great list of the social media tools in your article, but I am very sad Kontentino didn’t make it there 🙂

    We are working hard every day and have over 3000 happy users from agencies and brands like BBDO, Cheil or BMW!

    Kontentino is a very intuitive social media planner where you can collaborate with your colleagues and clients can approve their posts.
    It is the only tool supporting all social media post formats including 360 photos or carousels.

    I would be happy if you could take a look at it, give us a feedback.
    Have a wonderful day 🙂


  11. Huge list. I need to check out some of these that I haven’t heard of and need to explore BuzzSumo more. I enjoy using Be Your Social to run the social media management for my websites and promote the courses I teach on Udemy.

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