Ooops! Could General Mills Bee Conservation Efforts Actually Harm the Environment? (Watch)

Even the most well intentioned initiatives can have negative consequences if you don’t do enough research before launching. Just ask General Mills.

The company, famous for cereals like Honey Nut Cheerios, which has a bee as its mascot, recently launched a “Bring Back the Bees” campaign. General Mills gave out 1.5 million wildflower seeds to customers in the hopes the seeds would get planted across the U.S. and help the declining bee population.

But some critics have argued that this initiative could actually do more harm than good. Since General Mills gave out the same seeds to customers across the country, it’s possible that the wildflowers could become invasive species in certain areas. And that could potentially hurt local ecosystems.

For its part, General Mills said that it chose the flowers because of how attractive their nectar is to bees. And it also said that the particular variety of wildflower it chose is not an invasive species.

Conservation and environmentalism are hot topics right now. And businesses that try to give back could potentially do a lot of good. But today’s consumers aren’t just going to take your word for it.

A Cautionary CSR Example

Individuals and groups are likely to do research and understand exactly the type of impact your program might have — positive or negative. So, businesses should heed the lesson in this cautionary CSR example: do your own research to make sure that all aspects of an initiative like this are going to lead to a positive outcome.

Bee Photo via Shutterstock

More in: 2 Comments ▼

Annie Pilon

Annie Pilon Annie Pilon is a Senior Staff Writer for Small Business Trends, covering entrepreneur profiles, interviews, feature stories, community news and in-depth, expert-based guides. When she’s not writing she can be found on her personal blog Wattlebird, and exploring all that her home state of Michigan has to offer.

2 Reactions

  1. Aira Bongco

    The intention is good but research must be done lest you want your good intention to backfire. We can always learn from examples like these.

Leave a Reply

Your email address will not be published. Required fields are marked *


How to Build a Better Ecommerce Website

Maximize performance and drive more sales. Take your ecommerce website from OK to great, in just 4 steps. This eBook will show you how to audit your website, SEO your website, review your responsive template, and optimize for conversions.

No, Thank You
By submitting this form, you are allowing Small Business Trends to process your request, store your personal data, and pass your information to Criteo subject to their privacy policy which states that you have a right of access, modification, and erasure of your personal data. Criteo will send relevant content that is suitable to your profile. These rights may be exercised at any time by emailing [email protected]