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The Pros and Cons of Hiring a Ghostwriter

The Pros and Cons of Hiring a Ghostwriter

We all know how important content is today — it’s a way of promoting yourself and your company by providing relevant and interesting information to your target audience. Small businesses can especially benefit from content because it can help you develop your brand and make it preferable in the competitive market.

One of the first rules of promoting through content is that you have to be consistent. If you decide to write blogs that are a great source of information about the company, its products/services, general trends in your business field, know-hows, tips and tricks, etc., you have to produce them on a regular basis.

Not only will publishing blog posts regularly bring readers to  your site, but it will also help you establish yourself as an expert [1] in the field and someone competent enough to get the job done. Small businesses, start-ups and even freelancers always need to work on growing and strengthening their brands [2] in order to be noticed.

Then again, regular blog posts are not worth much if they’re badly written. Blogs need to be engaging, interesting and well written overall.

What if writing is not your strongest skill or you just don’t have time to deal with it?

Writing blog posts, for example, once a week, sounds like an easy enough job, but it really isn’t. Generating relevant ideas for topics, conducting research, writing, proofreading and rewriting can take a lot of time that small business owners just can’t afford. Both you and your employees will be much more satisfied if you focus your efforts on running the company.

Sometimes, insufficient time isn’t even a problem. Being a business owner doesn’t require good writing skills. You may be an expert in your own field, but no one expects you to be able to write well about it.

If you really want to publish articles on your website, under your own name, but you know you’re not competent enough to do it, there is a simple solution — hire a ghostwriter.

What You Need to Know About Hiring a Ghostwriter

What are Ghostwriters?

Ghostwriters are people you hire to write text they won’t be credited for since the text will be published under the name of the person who hired them, in this case you. They work is present, but they are not credited making their contribution invisible, and that’s why they’re called ghostwriters.

Ghostwriters are hired to do the writing for everything — from blog posts and white papers to movie scripts, public speeches and even books. They basically trade their credit rights for profit and that’s usually good for both sides. You get high-quality text and the ghostwriter gets paid, but there is so much more to this relationship than just a basic trade of words for money.

Why Should You Hire a Ghostwriter?

I have already mentioned the main reasons for hiring a ghostwriter — not enough time to write your own stuff or no writing skills even though you have a lot of ideas and topics you want to cover. Let’s dig a little deeper into some of the pros of hiring someone to write instead of you.

Are There Any Reasons Why You Shouldn’t Hire a Ghostwriter?

Of course, with something like publishing text someone else wrote under your own name, there are some issues, mostly about the ethics of the whole thing. You will meet a lot of people who will consider the whole thing unethical, but usually not from the writer’s point of view.

As we said, ghostwriters are professionals selling their services for money, just like car mechanics, graphic designers and many others. They offer their services knowing they won’t be credited for the published text. You’re not doing anything they didn’t allow you to do. If you want to, you can mention them in the credits if they ask. It’s up to you. But this might no longer be considered ghostwriting.

On the other hand, you, as the person who hired a ghostwriter, have some things to think about before actually hiring one.

Is There Anything Else I Should Know Before Hiring a Ghostwriter?

There are some things that are considered secrets of the trade among ghostwriters that you should be aware of. They should not be strictly considered as cons, but simply something to prepare you for the worst.

Where Would I Find a Ghostwriter?

If, after reading this, you want to give ghostwriters a try, there are several options for you. There are platforms dedicated to this subject alone. Also, if you want to start small, so to speak, you can try hiring a freelancer through a platform like Upwork [3]. This may be a cheaper solution, but be careful when picking your writer. You will probably want someone who has some experience. On the other hand, there are platforms that you can use to find professionals for different areas as well as ghostwriting.

How Much Does It Cost to Hire a Ghostwriter?

The price for ghostwriting services depends on many things. The first and most important factor is the length of the text. The price won’t be the same for a blog post with 800 words as for a white paper, or a book! Writers may start as low as $10 per article (but beware, the quality can be really bad when the fee is low!) and can go over $1000.

Another  impact on pricing can be explained with the basic supply and demand rule. The more work a ghostwriter is doing and the busier he/she is, the higher price they will give you.

Some ghostwriters will charge you by the project, whereas those you are hiring more long-term may ask to be paid monthly. These are things you should discuss with a ghostwriter and put in a contract.

Whatever the price a ghostwriter gives you, you can always try to negotiate and find ways to save some money while still getting a professional service.

Are There Other Solutions?

If you are not sure you want to use a ghostwriter, there are other options you could consider. When it comes to writing and publishing blog posts regularly, you could try doing it yourself. If that doesn’t turn out to be good, try assigning someone at your company who will do all the writing as an employee. On the other hand, if your budget allows it, you can hire an agency to do the work for you.

Ghostwriter [4] Photo via Shutterstock