Millennials and College Students Prefer Snapchat to Facebook, Survey Says

Millennials Prefer Snapchat over Facebook

According to a survey carried out by online marketplace for student loan refinancing LendEDU, 58 percent of college students are checking Snapchat (NYSE:SNAP) before Instagram, LinkedIn and Facebook combined.

Millennials Prefer Snapchat over Facebook

During the poll, 9,381 current college students were asked the following question: “You open your phone and have a notification badge on Instagram, Facebook, Snapchat, and LinkedIn … which do you click first?”

Normally, you would think that the world’s most popular social media network Facebook would come in first. Not this time! Snapchat came in first with 58 percent followed by Instagram at 27 percent and Facebook at 13 percent. LinkedIn had a measly 2 percent. And even so, the total percentage of the three socials only gets to 42 percent, which is still way lower than Snapchat’s 58 percent.

Should this survey impact your social media strategy? The average number of Snapchat daily users’ stands at 150 million. While you can’t compare this number with Facebook’s one billion active users, clearly 150 million daily users are hard to ignore. This can be a huge target audience for your small business marketing. You could use the platform to share events, products, demos, flash sales, feedback and a lot more.

Clearly though, you need to make sure your marketing tactics are appealing to this audience.

You will also need to put a little more effort into growing your Snapchat following — if you don’t already have one. Unlike Instagram, which smoothly integrates with Facebook, Snapchat doesn’t integrate with any other platform.

Don’t have a Snapchat account? Here are a few tips to get you started.

Snapchat Photo via Shutterstock 1 Comment ▼

Antony Maina

Antony Maina Antony Maina is a Staff Writer for Small Business Trends. His beat includes social media, general business reporting and exploring how people relate to technology. With a background in freelance writing, he is a contributor to other tech websites and can be found at Word4Bloggers.

Leave a Reply

Your email address will not be published. Required fields are marked *


How to Build a Better Ecommerce Website

Maximize performance and drive more sales. Take your ecommerce website from OK to great, in just 4 steps. This eBook will show you how to audit your website, SEO your website, review your responsive template, and optimize for conversions.

No, Thank You
By submitting this form, you are allowing Small Business Trends to process your request, store your personal data, and pass your information to Criteo subject to their privacy policy which states that you have a right of access, modification, and erasure of your personal data. Criteo will send relevant content that is suitable to your profile. These rights may be exercised at any time by emailing [email protected]