25 Social Media Contest Ideas to Engage Your Customers

Engage Customers With These 25 Social Media Contest Ideas

Want to engage customers online? Social media can be a great way to get your customers involved and really create conversations with your target audience. But you need something to actually get that engagement started.

That’s where contests come in. There are plenty of different formats you can use for social media contests, depending on your business and the social media platforms you use, but they’re all good at engaging your existing and potential customers. Here are 25 different social media contest ideas to consider.

Social Media Contest Ideas

Surprise Follower Giveaways

One of the most standard ways to run a social media contest is to just give away a prize to one of your followers on Facebook, Twitter or another platform randomly once you reach a certain number of followers. But you can make it even more interesting by just doing those giveaways at random and surprising your followers with those prizes or opportunities periodically.

Creative Photo Contests

You can also use photos as an integral part of contests on Facebook and Pinterest. Come up with a unique concept that encourages your customers to get creative with your product. So you could have customers decorate your product or use it in a cool way and then share their photos on your Facebook page so that you can award the best submission.

Biggest Fan Photo Contests

Or you could challenge your customers to submit a photo that shows just how much they love your product or brand. This also encourages customers to get creative with photos and also show everyone just how much they love your business online.

Voting Promotions

Another unique capability of Facebook is that it lets you put your followers in control when it comes to choosing contest winners. You can ask your followers to submit photos or even just comment on a post. Then ask people to vote on their favorite submissions by “liking” them, and award the poster who has the most likes at the conclusion of the contest.

Form Submissions

On your Facebook page, you can also set up a simple form (using third party tools like Woobox and Shortstack) that lets people enter a contest in a less public way. So if you want people to sign up with an email address or you want to get any personal information from your customers and followers, you can set up a form and have people enter your contest in that way.

Video Contests

Much like photo contests, you can also ask your followers to submit a creative video and then offer a prize to the best submission. You can ask for videos that show people using your product, showing off their creativity, or even just talking about their experience with your business.

Location Based Contests

Since Facebook and other social media platforms like Twitter and Instagram let users check in at specific locations, you can also use that feature as a contest opportunity. Ask your customers to check in at your business or at a particular event on Facebook or another platform, then award a prize to one of those people at the end of the week or month.

Product Customization Contests

To encourage creativity among your customers, you could ask them to customize your product in some way as part of your contest. For example, if you sell shoes, you could have a contest where customers submit photos of a unique outfit built around them. Or you could even set up an online platform that lets people add different colors, patterns or their ideas to the basic shoes.

Trivia Contests

A social media contest can also simply consist of some simple questions. Ask a trivia question on Twitter or Facebook about your business or an interest area that appeals to your followers. Then offer a small prize to whoever answers the question correctly first.

Guessing Games

You could also set up a simple guessing game and award a prize to the person who answers correctly or gets the closest. Think “how many jellybeans are in this jar?” But you can make it more relevant to your business if you choose. Maybe take a photo of some of your inventory and ask customers how many of a particular product they see.

Feedback Contests

Contests can also be a great way for you to gather feedback about your products or services. Ask customers on Facebook to share a quick thought about their experience with your business and then award at least one person who shared.

Suggest a New Product Contests

If you’re looking to expand your offerings, that can also provide a unique contest opportunity. Ask customers what they want to see in a new product line, then choose your favorite or ask other customers to vote.

Caption Contests

For those businesses looking for a simple, fun contest idea, consider a caption contest. Just post a funny or unique photo to share on your Facebook page. Then ask customers to share their ideas for funny or interesting captions and award the best one.

Fill-in-the-Blank Contests

You could use that same type of idea, but without the need for a photo, with a fill-in-the-blank contest. Think Mad Libs, if you want your customers to get creative or humorous. Or you could come up with something that’s more relevant to your business, like “My favorite way to use my [product] is _____.”

Essay Contests

You can also award more long-form creativity through an essay contest. Post the opportunity on Facebook, making sure to outline a specific topic and length for essays. Then you can have people submit short essays right on your page or submit longer essays to you privately.

Recipe Contests

For food businesses, ask customers to submit their favorite creative recipes that use your products. You can pour through the entries and choose your favorites or let your other customers try them out and vote.

DIY Contests

Similarly, if your business sells any products that could be used for DIY projects, like home decor items, fabric or even clothing accessories, you can ask your followers to submit their favorite DIY ideas.

Tag-a-Friend Contests

To increase your reach on social media, ask your followers to tag their friends in a post or comment. This can be done on Facebook, but it’s also a really easy way to hosts promotions on Instagram. Simply post a photo and state your giveaway timeline and rules. Then ask that your followers tag a friend (or more than one) in the comments in order to enter. Choose a comment randomly to award a winner.


Another great way to increase your reach online is to partner with other businesses. Find a business or two that caters to a similar group of customers. Then put together a prize package that you think they’ll appreciate and promote the contest on all of your social media accounts.

Loop Giveaways

On Instagram, there’s a specific way you can partner with other businesses and make it easy for followers to find all of your host accounts. It’s called a loop giveaway. To set it up, you’ll need to create a sort of circle of host businesses. Each business will post a photo alerting their followers of the giveaway and then direct their followers to the next business so that they can follow and like or comment in order to enter. So if there are four businesses involved, Business A would direct followers to Business B. B would direct followers to C. C would direct them to D. And D would direct their followers to A.

Cross-platform Giveaways

You can also increase followers and engagement by posting contests on multiple platforms. For example, if you have a big following on Facebook, but want to build it up on LinkedIn, you can post the opportunity on your Facebook page but offer an extra entry for those who also follow you on LinkedIn.

Hashtag Photo Contests

To host a photo contest on Twitter or Instagram, hashtags can make it easy for you to track entries. Just outline a specific hashtag that you want customers to use. Then have them share their own photos and choose the winner by going through the hashtag at the end of the contest.

Re-post Giveaways

Or you could ask customers to re-post your own photo or post. So on Twitter, you could ask customers to retweet a particular post and then choose a winner by going through the retweeters. Or on Instagram, ask followers to re-post a specific photo and then use a specific hashtag so that you can track the entries.

New Slogan Contests

When you’re looking to re-brand your business or even just get your customers to think creatively, ask them to submit a unique new slogan for your business on your Facebook page. Then choose your favorite or have customers vote.

Crowdsource Contests

There are tons of other ways you can crowdsource ideas from your customers on social media. You can ask them to vote on new flavors, colors, or other product customizations and then award voters or people who share ideas at random.

The Winner Is Photo via Shutterstock


Annie Pilon Annie Pilon is a Senior Staff Writer for Small Business Trends, covering entrepreneur profiles, interviews, feature stories, community news and in-depth, expert-based guides. When she’s not writing she can be found exploring all that her home state of Michigan has to offer.

18 Reactions
  1. OMG i never thought about it.. Thats actually a great idea. thanks for putting up all together.

  2. I was playing with some giveaway ideas recently, until somebody warned me that it may have legal consequences. How do you feel about it? I am not asking for any money or commitment, simply to do something on my blog, share, reply. In return, I give away an inexpensive coin. And you are right, how little will get people responding. The entire giveaway didn’t cost a Dollar with mailing expense.

  3. This is all which I was looking for. I am interested in doing contest on socisl media but I didnt get any ideas for that after reading so many articles regarding that. This article is perfect I have decided to do hashtags photo contest. Thanks for the wonderful piece of article.

  4. Nice idea. Normally i be using contest or just hashtag and share. Never thought there were so many contest ideas

  5. Thank you for the tips Annie! I would usually just do a generic giveaway but I will definitely be utilizing some of these ideas in my new giveaways.

  6. Social Media Contests are SUCH a great way to spark growth.
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  14. I appreciate your suggestion. Thank You So Much.

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