Everybody uses social media, but for different reasons. A new survey has attempted to decode the social media preferences of users belonging to different generations.
Social Media Usage By Age
According to data published by Personal Money Service, Gen Z users (aged 13-19) prefer seeing real people rather than celebrities in their ads. When it comes to social networking sites, about 50 percent of these young users are on Instagram.
The data also reveals some interesting insights about millennials (aged 20-35). About 70 percent of millennials access Facebook, while 63 percent use YouTube. Further, 43 percent want brands to reach them via email.
Gen X users (aged 36-49) have a strong social media presence. About 80 percent are on Facebook and Twitter, but only half have active accounts. From a brand perspective, it’s worth noting that 68 percent of Gen X users make decisions based on online reviews.
As for the baby boomers (aged 50-65), Facebook is the most preferred social networking site. Of the 27 hours they spend online, 15.5 percent is spent on Facebook.
Fine Tune Your Social Media Marketing Efforts
For businesses, the message is clear. If you want to target Gen Z buyers, focus on Instagram. If you’re interested in Millennials and baby boomers, boost your Facebook presence and email marketing strategy. Ensure you have a positive online image to reach Gen X users.
Images: Personal Money Service
Would love to see more stats on LinkedIn and it’s crazy that Pinterest users spend over 14 minutes/visit on the site. That’s amazing engagement.
Great data. Thank you. I will say that technically, your generation definitions are a bit off. It’s widely known that the Baby Boomer generation is 1946-1964. Gen X begins 1965. So those 53 to about 71 years of age are Boomers. Not 50+. And yes, it’s a big deal. 🙂
Agreed! I suddenly became a baby boomer…according to this article.
Maybe article is old news.
The numbers are still low for Boomers. I wanted to know the time for the Gen Xers. But it seems like there is no data.
Thanks for the stats!
Yes, without a doubt, social media is a powerful tool for different purposes. Each of the social media networks has its own function and in multiple countries it will act in a different way. I know that Facebook isn’t that popular in the CIS countries as in European ones or in the USA.
Therefore, it’s crucial to lead a targeted marketing policy.
By the way, I thought that Snapchat is more popular among Generation Z 🙂