10 Ways to Use WhatsApp for Business

10 Ways to Use WhatsApp for Business

Social media networks and messaging apps have changed the way we communicate, and for businesses it means adopting these technologies to reach their audiences. As the largest messaging application, WhatsApp has more than 1.2 billion users globally and businesses have been using it as part of their communications solutions.

However, with the official invitation of businesses by the company last year, it is being used for more than just internal communications. And with the addition of Snapchat-like functionalities with the new Status feature just last week, WhatsApp can now be used by businesses to interact with their customers even more.

Win $100 for Vendor Insights

Drive Traffic to Your Website

Sell Your Business

How to Use Whatsapp for Business

Here are 10 ways your small business can use WhatsApp and the new Status feature to market your products and services, and better engage with your customers.

Real-time Customer Service

Let’s face it, providing real-time customer service is a luxury small businesses cannot afford, but with WhatsApp you and your small staff can answer any questions your customers might have quickly. And because the app supports rich media, you can use text, audio or video to provide a personal customer service experience.

Customer Support

Small businesses provide a multitude of services, and whether you are an electrician, carpenter or repair computers, you can create video presentations for your customers. These can be easy how-tos of tasks they can perform on their own that don’t require a professional or something else.

The customer support can also extend to live-video help or tutorials to fix something or provide guidance. This will make your company a reliable resource customers can count on, and when they need extended services, you will be well positioned to be the one they call first.


The open rate for WhatsApp messages is 70 percent. So instead of calling customers for feedback, you can create questions for your group that will deliver answers that are relevant to your business. This is marketing research at its best, and it is free.

With the feedback you receive from your customers, you can respond to their requests and improve the products and services you provide. By developing creative and entertaining questionnaires, you can interact with your customers in a way that is not intrusive. And their input can be of great value, which can be rewarded with special offers and coupons to encourage future engagement, brand loyalty and long term customer retention.

Personal Touch

As your WhatsApp group continues to grow, you can personalize the interaction with your customers using one-on-one communication. This is especially important for small businesses, because you can have a direct relationship, where customers can message you if they need a particular product, have a question or need support.

WhatsApp can be accessed on your smartphone, tablet or PC, so you will be able to talk to your customers anytime if you choose to make yourself available.

Creating and Targeting Groups

Your small business probably specializes in a particular product or service, and by creating or targeting groups in WhatsApp that are interested in related topics, you can increase your customer base.

If you have created video content and provide live-support, members will share it with contacts that are outside of the group. This can lead to more users consuming the content, joining the group and eventually even becoming customers.

Share Promotional Codes, Flash Sales

With the new Status feature, you can create special promotional codes your customers can share to redeem at your business. Using the instant photo and location feature, Status can let everyone in your group know about the promotions you are running. This could include a two hour flash sale or a one day special to drive in traffic and create buzz.

Based on interaction levels, you can expand the promotion with WhatsApp-Status exclusive coupons or promotions.

Special Access

The instant interaction capability of Status means you can provide special access to events you are holding and send a live feed. If you have a special guest chef in your restaurant, a musician in your music store or a renowned architect in your firm, you can share this news with your audience.

Demo Your Product

Whether you make your own products or just sell them as a retailer, you can demo them on Status and let your group know when you have a new item in your inventory.

Even if the customer doesn’t need this particular product now, knowing it is available, what it does, and how to use it will keep the product — and your business — top of mind when the time comes to buy.


You can have weekly, monthly or even daily giveaways to bring foot traffic to your store, or visitors to your website. Since WhatsApp and Status are free, the only cost of such  promotions are the promotional products or services you give away. This considerably lowers the overhead of any marketing venture.

Collaborate With Businesses and Partner with Influencers

By collaborating with nearby businesses and partnering with influencers, you are increasing the number of groups to which you belong. They don’t have to be in the same industry. But with Status, you can become part of all these conversations.

Even if members of the other groups aren’t interested in your product or services, they might mention you in conversations on WhatsApp or other social media platforms.


WhatsApp, as a communication tool, continues to evolve and add more features — like Status — with more likely in the future. It is a versatile platform that lets you send files, images, and short video clips about your products and services.

But the key to using WhatsApp effectively is to avoid abusing the relationships you build with your audience these. Measure your interactions so each message you send has value. Don’t make every conversation about making a sale. Remember other users have the power to delete your message with a single click.

With the new Status feature, WhatsApp is now more valuable than ever for businesses. Use the existing features to provide valuable engagement with your audience as a way of spreading the word about your brand  and learning more about your customers’ needs.

WhatsApp Photo via Shutterstock 13 Comments ▼

Michael Guta Michael Guta is the Assistant Editor at Small Business Trends and currently manages its East African editorial team. Michael brings with him many years of content experience in the digital ecosystem covering a wide range of industries. He holds a B.S. in Information Communication Technology, with an emphasis in Technology Management.

13 Reactions
  1. Hello, as I have started my business online since the last few weeks, this is the best article to boost my business on WhatsApp. I will definitely try out these tips to get successful results. Thank you so much for the wonderful article.

  2. Hey Michael,

    Hey Rhea,

    What an informative post. Thanks for sharing such a great article. Keep up the good work.

  3. Hello, I really like your article WhatsApp for business is an ideal way forward to increase your business reach. Thanks for sharing.

    • Yes, absolutely right Himanshu, Whatsapp is a great way of Marketing with the help of broadcast message etc

      Thanks Michael to sharing that type of blogs

  4. I agree over this. Whatsapp has become part of business & its reach is increasing. Thanks for sharing information among.

  5. Thanks for sharing such a wonderful post.

  6. Your article on WhatsApp for business is an ideal way to increase your business reach. I will Implement the same on my business modal. Thanks for sharing.

  7. Firstly, I must say your website has really very informative articles, I have been reading a lot of articles on your websites and this is the 1st time I m commenting on your website and your blog is really one of the finest in providing valuable info.

    Today, I have learned lot of new things about how I can use whatsapp for my business.

    Thanks Again.

  8. What and great article thanx for sharing these details with us Thank you again.

  9. You must be worried and confused with who to choose for the Heating Repair Philadelphia services. Because there are numerous Service providers who are available in the market and claims to be the best. It becomes genuinely difficult for the customers to choose one. But don’t worry! There are few customer centric things that we offers to our customers when they choose us for their Emergency HVAC Philadelphia related problems and services.

  10. Hi Team, i think, you should update this article to suit users in 2021! It seems quite old as Whatsapp has introduced more features since you wrote this. Apart from that there have been some more advancements in Internet Web World regarding Push Notifications and other features, please include them too.

  11. Hey, It’s quite hard for me to get this information these days. This article helped me knowing useful tips on eCommerce.
    Thank you!

  12. I agree with this. Thanks for sharing the information with me. Gret post

Win $100 for Vendor Selection Insights

Tell us!
No, Thank You