How Well Does Your Team Understand Its Market?


Cat Meeting Business Cartoon

Animals in offices are a familiar go-to for me. I just think it’s super funny to see them sitting at their desks doing mundane work while bringing that whole animal thing along.

So one day I was thinking about a bunch of cats having a meeting and wondered what they might talk about. I generated a whole list, but two of them seemed to pop out to me: catnip and yarn. And I thought, wow, cats love yarn, and they love catnip, how is this not a thing?!

I looked online, sure that someone must’ve come up with this already, but no! So I wrote and drew this cartoon, which is fine, but I have to say, the idea that this might be an actual viable product still nags at me every so often.

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Mark Anderson


Mark Anderson Mark Anderson's cartoons appear in publications including Forbes, The Wall Street Journal and Harvard Business Review. His business cartoons are available for licensing at his website, Andertoons.com.

One Reaction

  1. Aira Bongco

    It is always important to put yourself in the shoes of your target market. This is the only way for you to know what they will buy and what they will ignore.

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