Behind the Scenes Shots
Customers love to see what goes into making your products or campaigns. This shot of Jared Leto behind the scenes at a Gucci campaign shows how you can share images that give a quick glimpse behind the curtain while still fitting with your brand image.
Employee Appreciation Posts
You can get even more specific and profile or thank your employees publicly on Instagram. This can improve morale within your business as well as show your followers that you have a great team.
The women of #GE Aviation Headquarters in Evendale, OH are giving us major #SquadGoals. Currently, technical and #engineering sectors still have a significant gender gap. To meet future needs, improve productivity and transform the industry, a gender diverse talent pool is necessary. Join the GE squad on our journey to #BalanceTheEquation with 50:50 gender representation in entry-level technical roles by 2020. Let’s sky-rocket the quality of #innovation. Head to our story to see what advice women across GE have for others interested in STEM. Happy #InternationalWomensDay. Photo by @seenewphoto
If your business is hosting any events, either in person or online, you can create a quick Instagram image to update your followers so they know when to buy tickets or tune in.
How does a seasoned blogger shop? Watch a Sephora Haul in action with the #SuarezSisters @NatalieOffDuty and @DylanaSuarez today on #FacebookLive. Plus, ask them beauty questions for instant tips. #LinkInBio
Holiday Themed Product Photos
On holidays, either major ones or lesser-known days that might intersect with your business, you can share a festive photo that also includes some of your product, like this one from menswear retailer Bonobos.
Limited Edition Products
If your business has any products or services that are only available for a short time period, it can be a good idea to share photos of those products to give your followers a heads up.
Now available for a limited time. (cc: @groteskito) #Converse
Any brand can post a photo of just one product. But you can add some interest and engagement by posting photos of multiple products and asking your followers to vote or share their favorites. This Topshop post compares similar products that are just different colors.
Lots of Instagram users are interested in creative and unique DIY projects or ideas. So you can share a short video or series of photos to demonstrate a cool new way to use your products.
Stop Motion Videos
Videos let you show off a little bit more on Instagram than just standard photos. And stop motion videos like this one from Staples’ account give you a creative way to share content.
No matter the platform, people like getting the opportunity to win free stuff. On Instagram, you can post a photo and ask followers to repost it with a hashtag, or even post their own photos or tag other in a specific post.
Spring is in full swing and we’ve got our new Spring favorites to giveaway to FIVE (5) lucky HOL babes! ? You’ll receive our Lite & Luxe Collection, HOL Unicorn Phone Charger, HOL Cosmetic Bag, & our NEW Enamel Pin Collection! ??? ?Here’s the rules: 1. Follow @HouseofLashes 2. Repost this photo and use #HOLSpringFling 3. Leave a comment with your favorite HOL lash for Spring! 4. Giveaway open internationally, only one entry per person, last day to enter April 6th, 2017 11:59pm PST. Winners will be notified via Direct Message and have 24 hours to respond. #houseoflashes #lashgamestrong #lashes #giveaway #lashgamestrong #lashgiveaway #makeup
Adobe likes to get creative on Instagram by posting monthly themes and challenging their followers to take photos within those themes, like nature related photos during April. The company then reposts some of its favorites.
You can also show photos of quotes or sayings that might be relevant to your business or followers, like this one from WeddingWire.
Instagram Photo via Shutterstock
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