June 23, 2017

Starbucks Unicorn Drink Serves as Great Lesson for Small Businesses


Starbucks Unicorn Drink Serves as Great Lesson for Small Businesses

What if you created a special product for your business that customers just couldn’t stop talking about? That’s exactly what Starbucks (NASDAQ:SBUX) has done recently with its special edition Unicorn Frappuccino.

Starbucks Unicorn Drink

The Starbucks Unicorn drink itself is made with pink powder blended into the coffee shop’s famous Frappuccino, along with mango syrup and sour blue drizzle. Whether that sounds tasty to you or not, you can’t deny that the bright pink and blue beverage is eye-catching. And in the age of Instagram and constant photo sharing on social media, that has so far spelled success for the limited edition beverage — in terms of buzz anyway.

Unicorn Frappuccino @starbucks . Official release date is April 19th, but you can find certain starbucks stores making these. Our first thoughts upon receiving this drink is oh geez what did we get ourselves into? It’s super colorful and artificial looking. I was scared it was going to have the peeps oreo artificial aftertaste, but I was wrong. It looked like this drink would have a blue raspberry or cotton candy taste, but nope! It tastes like a mango lassi! Yum! Creamy mango frappuccino with sour sprinkles. It’s definitely worth trying if you’re into fruit smoothies. It’s a nice change from their coffee flavored frappuccinos, plus it’s pretty! ??? . . #starbucks #socal #unicorn #frappuccino #unicornfrappuccino #food #foodie #foodporn #foodcoma #foodphotography #foodgasm #foodstagram #nom #nomnom #nomnomnom #eatingfortheinsta #hungry #sweet #sweettooth #instafood #seriouseats #yummy

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?YES!!!! UNICORN FRAPPUCCINO!? Thanks @liarsenic3 for showing off your GORGEOUS @starbucks frappuccino!! I totally need to get some for the twins and I!! ???????????????? #foodietwin #foodies #dessert #foodporn #foodcoma #foodstagram #lovefood #cake_cookies_chocolate #dessertlover #dessertporn #forkyeah#follow #yummy #tasty#like4like#tastyfood #dessertlove#desserttime#mecookmeeat#eater#dailyfoodfeed#foodintheair#foodielife#instadessert#cheatday#unicorn#unicornfrappuccino#starbucks#rainbow#unicorns



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Omg ? Unicorn Sighting @starbucks ?? how cute is this little baby frap ???

A post shared by sophiastorerxo (@sophiastorerxo) on

To build onto that hype even more, the drink is only available from April 19-23 at participating stores. So if you want to get one to try or to post a photo of on your Instagram, you need to act fast.

Limited Edition Products Marketing Strategy

This special edition product uses a formula that many small businesses could learn from when trying to build hype around special edition products. First, you need a product that fits in with a growing trend and has a catchy name. (Maybe giving it the name of a mythical beast would help?) It also needs to be something that people are going to love talking about or sharing on social media. And finally, make sure you clearly outline how long the product will be available so customers can make sure they get in line for your popular new product.

So put your thinking cap on and talk to your customers about the types of special products they’d like to see from your business. Then you can start building tons of buzz around your new product.

Image: Starbucks

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Annie Pilon - Staff Writer


Annie Pilon Annie Pilon is a Senior Staff Writer for Small Business Trends, covering entrepreneur profiles, interviews, feature stories, community news and in-depth, expert-based guides. When she’s not writing she can be found on her personal blog Wattlebird, and exploring all that her home state of Michigan has to offer.

One Reaction

  1. Aira Bongco

    I have seen this all over Instagram. Is it available even in other parts of the world? It works because it is also so shareable.

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