How to Use Different Types of Content When Marketing Your Small Business (Infographic)

How to Use Different Types of Content When Marketing Your Small Business (Infographic)

Unless you’ve lived under a rock for the past 6 years, you’ve probably heard about using content marketing to promote your small business.

Even as a solopreneur, content marketing works to bolster brand awareness, build your reputation, attract customers, and keep your website fresh.

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However, with all the noise online, content marketing has gotten harder. Back in 2013, there were around 92,000 new articles posted on the internet every day.  Today, there are more brands than ever creating content.

How can your small business compete? By being smart about the different types of content you use.

Your Goals Should Drive the Types of Content You Use

Content has the ability to educate, entertain, inspire, and convince.  And, as the infographic from Smart Insight below shows, some types of content are suited for specific purposes.

To increase your chances of achieving your desired results, using the right type of content can make a real difference. For example, if you’re trying to:

  • Attract attention, entertaining types of content like quizzes, contests and viral videos work best.
  • Inform, use content like ebooks, guides, and infographics to educate your customers.
  • Build trust, use inspiring content like celebrity endorsements, reviews, and community forums.
  • Convert,  then content like demos, case studies, and calculators do the trick.

This is not to say that you can’t use entertaining content to convince or inspiring content to entertain, but playing to the strengths of each type of content can impact your results. Therefore, the best use of this infographic is for planning your content campaigns so they’ll be as effective as possible.

Content Marketing Tips

Want to learn more about content marketing? Here are some handy links:

Content Marketing Tools

Looking for useful content marketing tools to make your more efficient? Here are two links that should help:

  • 45+ Tools for Content Curation and Content Marketing
  • Top 3 Apps for Content Curation


How to Use Different Types of Content When Marketing Your Small Business (Infographic)

Source: Smart Insights

Creating Content Photo via Shutterstock


Matt Mansfield Matt Mansfield is the Tech Editor and SEO Manager at Small Business Trends where he is responsible for directing and writing many of the site’s product reviews, technology how-to’s, and lists of small business resources as well as increasing the reach of our content.

7 Reactions
  1. Matt,

    Excellent tips my friend, and well written! I think I’m going to hang on to that infographic because it will help me plan my content. It’s difficult brainstorming what to do sometimes, so using this graphic will be a big help. It would probably help people that are trying to write newsletters, too!

    Thanks for sharing!


  2. Look at what each type of content does and then think about what it can do. Then create a content marketing plan from there.

  3. Hi,

    Thanks it really helps us to improve our business.

    Thanks Mate!

  4. Hi,

    Great tips- thanks for this article! Content Marketing Tips will help make content marketing successful. I work with small, local businesses and many do not yet see how this can help them, but I can use a few quotes from this to help explain how and why we need to do it.


  5. Hey Matt, Excellent tips for small businesses. Small brand videos and effective social media posts with catchy lines often works to gain benefit from local customers. Apart from these community forums & social media groups also benefits a lot.

  6. I really like this blog for business ideas and strategies.
    You guys are terrific and I learned a lot from your blog.
    Keep adding value and daily I visit here.

    Thanks! for sharing

  7. Thanks for this informative article that helps users like me…

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