Starbucks’ New Mobile Store Should Have Small Business Owners Thinking

Use Technology to Enhance Customer Experience

Starbucks (NASDAQ:SBUX) is finding new ways to integrate mobile technology and artificial intelligence into its stores.

The coffee giant recently announced that it will test a new store model at its headquarters where all customers place their orders and pay via mobile, instead of waiting in line to deal with cashiers.

And a few months ago, the company also began testing an AI barista that could help customers place their orders via mobile. This would potentially mimic the experience that customers might have with a barista. But the conversation would take place in a mobile app instead of a busy store.

Starbucks certainly appears to be at the forefront of companies that use technology to enhance customer experience. While it remains to be seen how customers will react to these new processes early on, it does seem like mobile tech and AI are both likely to have major impacts on businesses large and small.

Use Technology to Enhance Customer Experience

So even though your small business likely doesn’t have the resources of a worldwide brand like Starbucks, you can still benefit from looking into and potentially testing new technologies to one day integrate them into your customer experience. New technologies often offer ways to improve the experience for customers, and they might even one day come to expect them.

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Annie Pilon Annie Pilon is a Senior Staff Writer for Small Business Trends, covering entrepreneur profiles, interviews, feature stories, community news and in-depth, expert-based guides. When she’s not writing she can be found exploring all that her home state of Michigan has to offer.

7 Reactions
  1. It seems that starbucks will do its best to cope with the chanegs in technology. Good news for the customers but that also means that businesses have to keep up.

    • For sure – if done correctly, it should be a positive change for both customers and businesses

  2. It is important to adapt quickly lest you want your business to get left behind.

  3. It is worth changing the business processes if it will make the customer’s life easier. Your customers will always notice the extra effort.

  4. Concerned Citizen

    Now if they would use mold-free coffee beans and no chemicals/poisons their coffee might be worth drinking.