10 Tools to Create Animated Videos for Business



10 Tools to Create Animated Videos for Business

It’s safe to say if you’re a business using videos as part of your marketing strategy, you will get great ROIs. And if you are a DIYer, doing a quick how to make animated videos search can leave you overwhelmed.

When it comes to video marketing, the statistics speak for themselves. After watching a video, a whopping 70% of consumers are more likely to be a product. 92% of viewers of videos on a mobile device share the video with others, and 70% of professional marketers assert that video is the most powerful conversion medium.

Whether it is a cartoon video maker or a free animation maker, there are many tools to create video online for your business.  Small Business Trends takes a look at some of the best tools to create animated videos for business.



How to Make Animated Videos

The process can be simple or complex, it all depends on how much time and capital you want to invest in the process. You can make just as big of an impact with a free animation maker as you can with an expensive solution. If you have the right message and it connects with your audience your animated video has done its job.

However, solutions which offer more tools and options will allow you to create higher quality products. You can start with easy to use tools, and move up as your needs warrant.

Create Animated Videos for Business

PowToon

PowToon is an easy-to-use animated video tool that enables businesses to make professional videos in just minutes. Users can make striking videos using PowToon’s simple drag-and-drop system.



PowToon’s colourful and eye-catching animated designs can be customized and tailored to a business’s individual needs. Powtoon offers a three-tier pricing structure, one of which is free.

Animaker

Animaker is a do-it-yourself tool for creating video infographics that is based in the cloud. It enables users to show data and statistics in a compelling way, crafting a memorable animated story. With drag and drop functions, pre-animated assets, sound effects, music and in-built data assets, businesses can create videos quickly and creatively.

Animaker videos can be no more than two minutes in length. Businesses can try Animaker for free and then have the choice of three monthly payment options.

Animatron

Animatron allows businesses to master the art of animation, quickly and professionally.  The company offers two platforms – Animatron Studio, for creating effective explainer videos, html5 animations and banners, and Animatron Wave, for social video creation designed for sharing across multiple platforms.



Talking to Small Business Trends, Animatron’s CEO, Kate Skavish, described Animatron as an: “Easy-to-use and powerful online animated video maker which enables our users to create stunning animations and videos right in the browser.”

Moovly

Moovly provides a tool to help businesses produce creative animated videos designed to engage employees and win clients. Moovly users can enjoy unlimited downloads and unlimited videos. The easy-to-use customizable video software allows businesses to create video presentations, visual reports, explainer and help videos, and internal communication, easily and creatively.

Moovly’s pricing structure ranges from a basic subscription of $5 a month to a Moovly Business subscription that costs $300 a year.

GoAnimate

GoAnimate is an effective tool for helping businesses make professional animated videos. Without any set up required, businesses can start making a video straight away. This do-it-yourself tool requires no large team or budget, meaning businesses can create compelling video content on a low budget. Subscriptions to GoAnimate include unlimited creation, hosting and download.



Businesses of virtually any secotr can engage their audiences by choosing from GoAnimate’s editable scenes that represent hundreds of industries and occupations. GoAnimate offers a three-tiered pricing structure, ranging from $39 a month or $159 a month for the GoTeam option.

Renderforest

Renderforest is an animated video maker that creates slideshows, logo animations and explainer business videos. The platform is completely free to use and users can produce and export an unlimited amount of high quality videos designed to promote a business and its products in a professional and engaging way.

Renderforest provides hundreds of templates that can be customized, enabling companies to create presentations, promotional videos, event invitations, testimonials and more, quickly and efficiently without having to spend any money.



Windows Movie Maker

Windows Movie Maker is a well-established video editing platform, which provides businesses with the essential tools for making videos. With an easy-to-use interface, Windows Movie Maker helps users edit videos, add text and post on a social media channel or onto a website.

Businesses can also add background music, effects, timeline narrations and perform transitions with the Windows Movie Maker. The application is free to download.

Prezi

Prezi provides presentation software, which utilizes zoom, motion and spatial relationships to help individuals make inspiring presentations. In 2012, Prezi unveiled a host of creative presentation effects, including 3D and fading animations tools, designed to help professionals make even more stimulating and exciting presentations, through increased visual appeal.

In 2017, they released a new version called Prezi Next. Prezi has a three-structured pricing plan, including Standard, Plus and Premium.



Google Web Designer

Google Web Designer is a free tool that produces engaging and interactive HTML5-based designs and motion graphics to run on any device. In 2014 Google announced an update to its Google Web Designer HTML5 tool, which enabled greater options to create animated and interactive content. No coding is necessary when using Google Web Designer.

Explee

The Explee application allows users to make powerful animated videos designed to captivate audiences in a concise and engaging way. This cloud-based app can be utilized from laptops, smartphones and tablets, meaning video creators will have access to the latest version of their videos whilst on the go.

Businesses can create animated presentations with their team, invite members to join the workspace and custom their video library, whilst sharing their content with collaborators. Explee’s Business Plan starts from $25 per month.



Do you have experience using video animation tools that have provided an effective medium for your business? We’d love to hear our readers’ experiences and stories about video animation creation.

Video Editing Photo via Shutterstock 13 Comments ▼


Gabrielle Pickard-Whitehead


Gabrielle Pickard-Whitehead Gabrielle Pickard-Whitehead is a professional freelance writer and journalist based in the United Kingdom. Since 2006, Gabrielle has been writing articles, blogs and news pieces for a diverse range of publications and sites. You can read Gabrielle’s blog here.

13 Reactions

  1. Aira Bongco

    I remembered that there is a tool that helps you to create whiteboard animation videos. Is that any good for a business?

    • Hi Aira, Anastasia Melet from Animatron here. Our customers frequently use whiteboard animation videos for business for a number of reasons, with one of the most compelling being that normally whiteboard videos are cheaper to produce since they involve only text and simple illustrations and do not require particular detalization. Besides, whiteboard animation is very versatile and can be applied when creating explainer videos, product demos, presentations, etc., you name it. I personally appreciate whiteboard style for being universal which means that those videos are understandable by almost any audience, in any part of the world, speaking any language. It’s important when, for example, you have to promote your product or service on overseas markets. Hope it helps! Cheers

  2. Great article, Gabrielle. Thanks for sharing.
    I’ve seen all the video marketing stats and, yet, the numbers never cease to amaze me. I mean, I never thought video could take off how it has, but I am loving it. It is such a great tool for marketers of all sizes, especially the smaller businesses and brands. Anyway, I really love lists like these because you, as you know, you can never have too many tools to make a variety of several different types of videos.I have tried Powtoon and Renderforest and really like them. But I look forward to trying more on this list but would love to add another one here, if that’s cool. I’ve been using slide.ly/promo and they have footage that you can choose from. They have a ton of stuff including animated clips too. Thanks again for this great list.

  3. The report on RenderForest is completely inaccurate and incorrect!
    The following is false “The platform is completely free to use and users can produce and export an unlimited amount of high quality videos “. You cannot export any high quality videos for free. Only very low quality videos full of adverts and marketing images, which is of course completely unusable. E.g. to export one medium quality video costs $19.95 and higher quality costs much more.

  4. Unfortunately, most of the web pages and the ads for animation software is deceptive, misleading, or outright false. All of them advertise “free” in one form or another but as a commenter above noted, any usable forms aren’t actually free at all, they require a monthly subscription. I’d prefer to buy the software as opposed to a monthly fee but any of the packages that advertise “free” and then want to charge for a usable product are automatically stricken from my list of possibilities and I also let clients know the same.

    • I agree Robert, as I am learnng this as I go through the list – looks like most of these want a monthly subscription of anywhere of $89+. I’m not a desktop publisher or I would invest in the software myself.

  5. I had no idea that there were so many kinds of animation services. This is a really cool thing to look into as you want to make sure that you are picking the right service. My cousin would love knowing that there are engaging services.

  6. These tools are friendly to use especially renderforest. But the theme is always the same. So why should people have to pay for designs used many times for different businesses? I ordered the same video for video animation at Fiverr. She gave me the video just for $5 with a 3D Logo intro. Which one is good?

    • Annabell, Just saw your comment and wanted to answer this! STAY AWAY from any freelancer on Fiverr/Upwork or elsewhere if they offer you animated logos for less than $100! Why? Because they will sell you a template that has been used several thousand times. These tools above mentioned like Renderforest, at least charge a suitable price for an original template. But the difference is that they don’t sell their templates on marketplaces like Envato. After all, this will give you a better deal than a Fiverr Freelancer who buys a cheap template at Envato for 5$ and offers it to you for 25$. There’s only two ways to get a professional logo animation – 1) THE CHEAP WAY: Use a reputable service like Renderforest or Introbrand because these guys don’t sell their templates for download. 2) THE EXPENSIVE WAY: Hire a PRO freelance motion designer. It will cost you at least $300 to animate your logo. Ultimately its your business that is at stake so decide wisely.

      • You’re Right But I mean to say that these templates are used many times if someone wants to make their logo for his business and template style using in much different platform for marketing so what customer impact on business?

  7. I’m looking for a tool to create educational/informational videos for our staff. We used a company for this, which charged a simple subscription fee for access to all the available tools. It allowed us to choose certain characters and voice styles and we had control over the dialog and movements of the characters. It was a little cheesy and the voices were a bit mechanical and at times mispronounced words that were not well known but it was effective. Unfortunately, this company is out of business and I’m looking for a replacement. Whiteboard and charts and graphics may work for marketing or a customer base but usually not engaging for employees. Any suggestions?

  8. Animation is going to be around for along time! Every business needs video content nowadays to grow. Any of those tools do the job well, but keep an eye on technical and creative quality since some of those tools results look below average and will repel audiences instead of engage them. Ultimately only professional looking video will make it to the top!

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