For the brands that like to get a little over-the-top and ridiculous, Old Spice’s Instagram bio can serve as great inspiration.
The popular makeup and skincare brand uses its Instagram bio to share its philosophy on beauty, along with some fun emojis.
Instead of explaining what an Oreo is — since pretty much everyone already knows — the company promotes contests and time-specific promotions on its Instagram bio.
Gatorade’s bio is pretty straightforward. But it includes how long the company has been in business, which can help to build customer trust.
Brick Lane Bikes
A smaller business, Brick Lane Bikes also offers some extra information about its brand in its Instagram bio, mentioning that it was the first fixed-gear bike store in the U.K.
The Vans company includes many different specialized brands. So the company’s Instagram bio includes all of those other Instagram handles to encourage customers to follow those as well.
This entrepreneur lists some basic details in her Instagram bio. But she mixes in some unique personality by referring to herself as a “fancy dancer” as well.
The popular tattoo publication uses its bio to invite influencers and others to contact them for press and other opportunities.
The popular airline includes a fun tagline as part of its Instagram bio, along with some information for those seeking information about customer service issues.
This author and entrepreneur lists some of his accomplishments in his Instagram bio, along with a few personal hobbies and a link to his book on Amazon.
The company behind Reynold’s Wrap uses its Instagram bio to share a special offer that encourages followers to visit the company’s website.
Hustle & Deal Flow
This online publication shares several thoughts within its bio, including the founder’s handle and the latest post.
The eyeglass company shares a basic overview of its offering in its Instagram bio. But it also includes a statement about how the company makes charitable contributions based on purchases.
Desigual keeps its bio fairly simple. But it uses some emojis and a custom link to make it stand out and point customers in the right direction.
This entrepreneur and speaker uses his Instagram bio to share a few personal and professional details, including recent awards and recognition.
This retail brand includes a link in its bio to allow customers to shop items featured on its Instagram account, along with specific instructions for how to shop.
This entrepreneur shares a few personal details in his Instagram bio. But he also includes some inspirational sentiments and some popular publications where he’s been featured.
This bakery keeps its Instagram bio straightforward but still creative with the tagline “coffee. food. good times.” along with some basic details about the business.
The athletic apparel brand uses its bio to share a brief overview of the company. But it also promotes its accounts on other platforms, including Snapchat and even Spotify.
General Electric uses its Instagram account to share its latest innovations. So the account’s bio reflects that.
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