July 22, 2017

Is Snapchat Really Right For Your Small Business?


Is Snapchat Good for Business?

Is Snapchat really the way to go for your small business? Low growth numbers in Q1 2017 and stiff competition from the likes of Facebook and Instagram Stories have business owners wondering if this video app might self destruct just like the videos and pictures sent on the network eventually do.

However, if you think about best practices when using the app, Snapchat can still be a decent arrow in your marketing quiver.  Here’s how.



Is Snapchat Good for Business?

On the Downside

Even the decent growth rate of the company’s wearable devices known as Spectacles couldn’t boost the sagging numbers — only 5 percent growth in Q1 2017. It’s a slight bump from the 3.2 percent in Q4/2016 but a noticeable drop from Q3/2016 stats of 7 percent. What seems to make matters more disturbing is the fact this is the first quarter since the mobile app went public.

Translation? There’s a big concern the mobile app might be sputtering out and not just a little hesitant coming out of the IPO gate.

On the Upside

There were 166 million users in Q1 and the app is growing. Combine that with the fact that most of the users are under 34 and the number of American 18-34 year olds with a Snapchat account is 32.9 percent . That means there are established markets here that are solid even in the wake of the disappointing Q1 numbers.

Translation?  There are a few features here you can use to market when you already know who you’re trying to impress and they fall into the above mentioned category. Coupons, giveaways and interesting video snippets from your business offer the personal touch to any well defined market segment, and Snapchat has a few including college students.

Snapchat Stories is almost enough to offset the disappointing numbers by itself. You can use stickers and text captions to post a series of images and videos in a sequence to tell the story of your brand. Of course, now competitor Instagram has a stories feature too.

Final Word

There’s a place for everything and everything has a place. You might not be able to cast your marketing net as wide with Snapchat as with, say, Facebook or Instagram. However, creative minds can use the app as part of an integrated marketing campaign to link social media and live events.

Snap Inc. Photo via Shutterstock

5 Comments ▼
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Rob Starr


Rob Starr Rob Starr is a Staff Writer for Small Business Trends. Rob is a freelance journalist and content strategist/manager with three decades of experience in both print and online writing. He currently works in New York City as a copywriter and all across North America for a variety of editing and writing enterprises.

5 Reactions

  1. The answer is yes, it’s. But to do it, Snapchat have to open ad manager for everyone who’s interested in promoting itself. Depending on big brands, it is a dead end. Ad business on Facebook is driven by SME sector. Only 25% ad revenues come from big brands. Spiegel crew should think about it.

  2. Aira Bongco

    I think this has a relationship with the implementation of Stories on Instagram. Users of Snapchat are also often users of Instagram. So that may have a connection.

  3. The appropriate response is yes, it’s. Be that as it may, to do it, Snapchat need to open advertisement supervisor for everybody who’s keen on advancing itself. Contingent upon huge brands, it is a deadlock. Advertisement business on Facebook is driven by SME segment. Just 25% advertisement incomes originated from huge brands. Spiegel group ought to consider it.

  4. Rob Starr

    These comments have a common thread–Snapchat has a niche with the small business community.

  5. I started using Snapchat privately to figure out whether it’s actually useful for my company to have an official Snapchat account. However, if people don’t follow you, they can’t see your posts, right?

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