The book Relax! It's Only Social Media: A No-Nonsense Guide to Social Networking for You and Your Business is a guide to those business owners who are overwhelmed by the constant call to \u201cdo social media\u201d in order to promote their businesses. In the book, expert marketer Luan Wise provides a hype-free and stress-free introduction to the world of social media and your business\u2019 potential in that world. What is Relax! It's Only Social Media About? Relax! It\u2019s Only Social Media is a response to the constant demand on business owners to get more active on social media. Some businesses make it look like a breeze with slick marketing campaigns, accounts boasting millions of followers and highly engaging content on every social media channel. This can be a little intimidating if you\u2019re a small business owner just opening a Facebook or Twitter account. How do you know what to say and when to say it? What happens if you mess up? As Wise points out, there aren\u2019t really good instructions for business owners who are new to social media. There also isn\u2019t a lot of talk about the rationale for getting involved with social media besides the \u201ceveryone else is doing it\u201d argument. These factors (lack of directions, lack of rationale and fear of not being able to compete or of saying the wrong thing) have not been addressed in marketing books. Instead these books seem to assume that you will just \u201cget it\u201d. Wise\u2019s book seeks to quash those fears. Her book empowers readers by debunking the mystique around social media and introducing a more realistic and strategic approach. She does this by reinforcing both what social media is (the modern version of marketing tools like business cards and bulletin boards business owners have had for years) and is not (some new human invention that only Millennials and\u00a0post-Millennials understand). She walks readers through the initial brainstorming and marketing strategy that should be at the heart of a social media campaign. By providing that initial brainstorming, Wise hopes to help readers gain confidence as they embrace the bold new world of social media that features the same old timeless principle of connecting with humans to do business. Wise\u00a0is an experienced marketer, trainer, speaker and consultant who has worked with several large brands including Panasonic, Hilton and University of Cambridge. She has been the recipient of many awards including a spot in LinkedIn (UK)\u2019s \u201cTop 5 Female Marketers\u201d and South West\u2019s \u201c42 Under 42\u201d. As her website claims, she is also a \u201cfull-time shoe lover\u201d. What Was Best About Relax! It's Only Social Media? Relax! It\u2019s Only Social Media breaks from traditional marketing advice in a few distinctive ways that might help readers who feel intimidated by the \u201cjust put your business on every single social media channel\u201d advice. Wise doesn\u2019t view social media as a strategy or a perfect marketing solution. She views social media as a tool for marketers to achieve a certain purpose, nothing more. This perspective reinforces Wise\u2019s assertion that social media isn\u2019t scary. It\u2019s different but no different than a fax is from a telephone. What Could Have Been Done Differently? The book is a short read, but it covers a lot of introductory ground for social media newbies including a short historical overview (to reinforce perspective), psychology and metrics. This overview lacks discussion on other issues that might be of concern to newbie social media users including proper social media etiquette on the major platforms, copyright concerns, dealing with spam and choosing the appropriate social media channels to reach your audience. Based on that, Relax! It\u2019s Only Social Media should be considered an introductory guide to conquering your fear and opening a social media account. Why Read Relax! It's Only Social Media? Relax! It\u2019s Only Social Media is a guide for the reluctant business owner or marketing person who feels that social media is unproven, overhyped or just too difficult to use. Unlike other marketing books, it encourages examining the rationale for using social media rather than just insisting readers climb on the band wagon. Wise guides readers through an introductory overview of social media as a marketing tool for connecting with your audience, not as an \u201cend-all-your-marketing problems\u201d tool but as a modern evolution of the marketing tools and principles that have always been important. In a nutshell, Relax! It\u2019s Only Social Media\u00a0rejects social media hype and puts social media strategy back into a more realistic perspective.