Hey, Small Designers, the Latest Jeans Are Already Out of Style

Are Short Lived Trends Worth Your Attention?

Blue jeans are generally considered to be pretty timeless in the world of fashion. But that doesn’t apply to all of the trends within that niche.

Recently, some specific blue jean trends have gained a lot of attention — just not always in a good way. You can currently get jeans that look like they have mud on them, plastic jeans, detachable cutout jeans and clear mom jeans.

However baffling these trends might be to the average consumer, there are businesses that are making profits off of these fleeting trends. The only question is, how long will it last?

Fashion isn’t the only industry with fleeting trends. So this concept can actually apply to businesses in a lot of different industries, regardless of whether or not clear jeans are involved.

Are Short Lived Trends Worth Your Attention?

When dealing with these short lived trends, businesses have a couple of different options. You can either designate some limited resources to producing products that fit into those specific trends just to gain some quick attention and profits for your business. Or you could simply stick with the more timeless products and focus on building a base of long-term, sustainable customers.

There isn’t one right answer for every business. You just have to understand that not all trends last forever so that you can plan properly.

Image: Y/Project 3 Comments ▼

Annie Pilon Annie Pilon is a Senior Staff Writer for Small Business Trends, covering entrepreneur profiles, interviews, feature stories, community news and in-depth, expert-based guides. When she’s not writing she can be found exploring all that her home state of Michigan has to offer.

3 Reactions
  1. People will need to adjust to the style. I don’t think that it is something that will be easily accepted.

  2. I think that this will depend on your niche. Some niches are not worth the attention. you may be better writing evergreen topics instead.

  3. The concept is unique. But I don’t know if this will be easily accepted. The unique crowd may like it though.