Top 5 Trends for Small Businesses to Follow Right Now

Small Business Trends 2017 Update

You’ve started a business and have been focusing on going strong in every possible way. However, you’re not satisfied with the way you have fared till now. And you are not sure how to solve this issue.

While planning your business, have you thought about the movements of the market? Can you predict the ups and downs which might help you understand how the market is behaving?

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Remember, if you’re planning to navigate your small business to calm waters and move ahead with it, you must keep an eye on the latest small business trends to plan the way you should take your business forward.

Small Business Trends 2017 Update

Here’s a quick look at some of the most popular small business trends, which are playing a major role in 2017 thus far.

  • Automation continues to be significant
  • Content Marketing enhances exposure
  • SEO and social media become increasingly relevant
  • Specialization is the need of the hour
  • Customer engagement increases with proper information

Automation Continues to be Significant

Over the last few decades, automation had been the talk of the town. But it has taken off with extended wings only in recent times. While lots of major companies have already embraced automation for various purposes, their smaller counterparts are catching on. The year 2017 is experiencing the introduction of automation among quite a few small and medium companies. And with time, this is likely to become one of the major factors in ensuring success of the companies.

Automation is likely to give a new shape to the internal procedures of the small companies. It is likely to reduce manual labor and remove boredom from the day to day tasks.

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Content Marketing Enhances Exposure

When you own a small business, it’s not always possible for you to spend a lot of money to spread the word. So, how can you make people take notice of your business?

There’s a process that’s highly effective and yet, isn’t so expensive. It’s Content Marketing.

A number of businesses are embracing content marketing to increase their exposure online. A number of small businesses are using the power of content marketing in the form of creative and attractive content. Besides, quite a few companies are also depending on innovative and fresh content on a regular basis to remain on top of the search engine results, thus reaching out to more and more people.

Different businesses are also going for a bit of diversity when it comes to content marketing. While text-based content is still popular, images and videos are primarily becoming the

SEO and Social Media Become Increasingly Relevant

One of the most important tasks of small businesses is to grab the attention of their target audience.

So, what can they do to ensure that their audience come to know about them?

Most of the small businesses are focusing more and more on Search Engine Optimization (SEO) to remain a step ahead of the competitors in the online world. In addition to SEO, businesses are also going to use social media at an elevated rate. Most of the businesses are likely to use social media to reach out to their customers and customize their offerings. They are also going to use social media to ensure that more and more people come to know about their businesses. And, most importantly, they are going to start conversations with the customers on social media platforms.

Specialization is the Need of the Hour

This is an age of specialization. Earlier, companies used to hire a single person and made him do different types of tasks. However, this is no more the trend. Instead, companies want people who specialize in a certain task and can take the business forward with great strides when assigned that.

Consumers usually do not like generic messages. And if your business can deliver according to the requirements of a customer, it is sure to perform well. The proper services of an expert with specialization in the subject is likely to be an added advantage.

Customer Engagement Increases with Proper Information

What are the businesses primarily focusing on to ensure that customers remain glued to them?

One of the most important among them is to engage the audience. With every passing day, businesses are focusing more and more on customer engagement.

How is this possible?

Businesses are planning to collect as much information about the customers as possible. And they use their offering for this purpose. Remember, the more information a business has, the better products and services they are likely to create for their customers. Because the information is likely to help the businesses to create content in line with the requirements of their customers.


When you own a small business and want to make it big, it is important that you keep an eye on the major trends around. It will help you take the important steps correctly and ensure that your business moves forward without much hassle.

Business Discussion Photo via Shutterstock 2 Comments ▼

William Johnson William Johnson belongs to the most creative field of digital media - web design. He is currently an Editor at Big Eye Deers and he is obsessed with the latest trends in ecommerce, SEO and social media analytics. He has been a regular contributor to leading online portals such as SEMrush, Small Business Trends and SocialMediaToday.

2 Reactions
  1. Thanks William for your article. I agree with you about the increased importance of providing customised messages that are automatically triggered to better engage with customers. The other trend I would add to the list is the rise of outsourcing in marketing. Sometimes that’s a good thing and necessary and sometimes it isn’t. If businesses don’t understand marketing and outsource everything then they are effectively putting a barrier between themselves and their customers. And to me a big part of marketing is looking for clues from customers and then turning those clues into improvements and new products. Hard to do if all marketing is outsourced.

  2. Content marketing now works with SEO and social media marketing. But what is most noticeable is the trend towards personalized marketing.