Not all of your photos or social media posts necessarily need to relate directly to your products or services. Some of them can simply fit with the aesthetic of your brand and appeal to your target customers as lifestyle photos — like this post from Madewell.
You can also use Twitter to interact with your competitors or playfully call them out. The Cleveland Indians did this recently on Twitter during a game. But you could do something similar with another business, as long as it’s all in good fun.
Social Media Photo via Shutterstock