New Gmail Security Updates Block Phishing Emails, More



Gmail Updated for Better Security

Google (NASDAQ:GOOGL) was recently in the news after a massive phishing attack targeted millions of Gmail users. The search engine giant has now announced some new features to boost data security.

In an official blog post, Google introduced updates aimed at businesses that use Google’s G-Suite.



Gmail Updated for Better Security

More Protection Against Phishing

One method of cyberattack called phishing attempts to trick a well-meaning employee into giving  access to your business systems by unwittingly clicking on a link in an email sent by the attacker.

According to a report by Barkly, a network security company, 85 percent of businesses reported being the victim of a phishing attack in 2015.

Google is now implementing machine learning to block spam and phishing messages — with over 99.9 percent accuracy. It’s worth noting that Google estimates 50-70 percent of messages Gmail receives are spam.

More Protection Against Accidental Data Breach

Google is also taking steps to prevent accidental data loss.



If employees try to send an email to someone outside the company domain, they will promptly receive a warning. But for existing and regular contacts, the company will not send warnings.

This will help businesses protect data and add another layer to Gmail’s security features.

More Protection Against Malware

The new detection models integrate with Google Safe Browsing machine learning technologies to quickly identify suspicious URLs and malware links.

Google says its new models combine a variety of techniques such as reputation and similarity analysis on URLs. This allows Google to generate new URL click-time warnings for phishing and malware links.

More Features For Businesses

In addition to the updates, Google has introduced some other security advancements to protect Gmail users, including small business owners. These include the hosted S/MIME solution, which encrypts mail while in transit.



They also include the data loss prevention for Gmail feature, which protects your most sensitive information.

Further users receive alerts when TLS encryption between mailboxes is not supported or when a message cannot be authenticated. That way, you are aware when you email someone whose mailbox does not support encryption.

Image: Google

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Shubhomita Bose


Shubhomita Bose Shubhomita Bose is a Staff Writer for Small Business Trends. She covers key studies and surveys about the small business market, along with general small business news. She draws on 8 years of experience in copywriting, marketing and communications, having worked extensively on creating content for small and medium sized enterprises.

4 Reactions

  1. Since this update, I’ve received a significant increase in spam. These aren’t emails that were going to my inbox and now are registering as spam – they’re just a ton more crap that’s going through.

    I used to get maybe 1 spam message a day, 2 on a bad day. Some days, none.

    I’m suddenly getting 9+ spam messages a day. I got one on May 30th (typical) and then 9 on May 31st.

    Since May 31st, the spam has been-a-flowing.

    What really changed here?

  2. Aira Bongco

    This is great. Phishing can still victimized those people who don’t look at the address of who sent their emails.

  3. I don’t know what Gmail is using to do this. But it seems that I am getting more spam emails. Or is it just me?

  4. This gives you more reason to use Gmail. I have been using it for a long time and I love that its interfacen is so easy to use.

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