10 Tips for Managing Your Brand and Running Your Small Business

5 Small Business Branding Tips

Image can be a huge factor in the success of your small business. So it’s important to manage how customers see your brand. And you may also need to manage your personal brand as well. Here are some tips from members of the online small business community for managing your small business and entrepreneurial image.

Learn How to Create a Successful Small Business Brand

Success as a small business isn’t just about the numbers. It can also be about your brand and what it portrays to customers. In this CorpNet post, Rieva Lesonsky shares the steps you can take to create a successful small business brand.

Become an Industry Thought Leader

Being a thought leader in your industry can lead to increased trust and a better reputation for your business. But how do you accomplish this feat? Mary Blackiston of SUCCESS Agency discusses further here.

Use These 10 Best Change Management Strategies

Change is often the only constant when it comes to running a business. But it’s important that you really grasp how to manage change so you can make the most of it. Ilana Brudo elaborates in this Connecteam post. And you can see more commentary on the post over on BizSugar.

Develop the Master Skill for Success

Every entrepreneur wants his or her business to be successful. But fewer actually consider what it means to be successful. This Prepare 1 post by Blair Evan Ball examines what it means to be successful and how you can develop the skills needed.

Take Advantage of These Overlooked Online Promotional Tactics

There are plenty of ways you can promote your business online. But some tactics are more popular than others. So you might have overlooked some of the online promotional tactics listed in this SMB CEO post by Ivan Widjaya.

Learn the Difference Between Content Marketing and Paid Advertising

Content marketing and paid advertising both have their place in small business marketing strategies. But they each have their own set of pros and cons too. Learn more in this Wood Street, Inc. post by Jon-Mikel Bailey. You can also see what BizSugar members have to say here.

Ensure People Actually See Your Content With these Promotion Tactics

When you create content for your business, you need to make sure people actually see it if you want it to have any impact. The tips in this Marketing Land post by Blaise Lucey can help you make sure your content gets in front of the most potential customers.

Increase Your Authority and Influence as a Marketer

Sometimes, marketing messages are only as strong as the person sharing them. So you need to have influence and authority if you want your messages to resonate. Brent Csutoras talks about how you can increase your authority as a marketer in this Search Engine Journal post.

Keep SMEs Away from Your Content

SMEs, or subject matter experts, can be invaluable for your business. But they aren’t always the best choices when it comes to creating content, as Rachel Parker of Resonance Content Marketing goes over in this post. BizSugar members also share thoughts on the post here.

Consider If SBA Loans are the Best for Your Business

Though small business startups can sometimes be bootstrapped, they may also need funding to get off the ground. Options include taking out a loan, but how do you get started? In this Smallbiztechnology.com post, Marc Prosser outlines SBA loans and how businesses should decide which loans are right for them.

If you’d like to suggest your favorite small business content to be considered for an upcoming community roundup, please send your news tips to: sbtips@gmail.com.

Dollar brand photo via Shutterstock


Annie Pilon Annie Pilon is a Senior Staff Writer for Small Business Trends, covering entrepreneur profiles, interviews, feature stories, community news and in-depth, expert-based guides. When she’s not writing she can be found exploring all that her home state of Michigan has to offer.

5 Reactions
  1. Thanks for the shout out! Great list too!

  2. It is important to have a consistent message for your brand. This will make your brand stand out and will also make it easier for your followers to understand what you stand for.

  3. Branding is important but you must keep it consistent and memorable. Else, you will not stand out.

  4. I think that being present where your market is a great way to get eyes on your brand.

  5. A strong brand communicates what your company does, how it does it, and at the same time, establishes trust and credibility.