Want to make it easier for customers to connect with you?
Make sure you update your phone number in online directories. It turns out these are found to be the most popular means to obtain contact numbers.
That’s according to new research by National Cellular Directory, a Minneapolis-based information commerce search engine.
Data compiled by the company determines online directories are the most reliable at helping users fine contact numbers at about 84 percent.
Traditional Phone Directories are Not Very Useful
The report also revealed the diminishing relevance of traditional phone directories (usually in booklet form) since they contain only landline numbers. These directories are therefore “becoming less and less valuable” Brent Christensen, president and CEO of the Minnesota Telecom Alliance told USA Today.
Moreover, only 9 percent of Americans answer their landline, which further makes phone directories less attractive to users.
Stay Updated on Google and Social Media
With 95 percent of U.S. adults owning a cellphone today, Google and social media have become more popular for searching phone numbers.
Businesses should therefore update their phone numbers on their Google listings and social media pages.
Try Not to Change Your Phone Number Too Often
Most customers will save your number when they find it. That’s why it can be quite annoying for them to try your number again a couple of months later and find it doesn’t work anymore.
In certain cases, when you just have to change your number, make sure it is updated everywhere.
Best Places to List Your Business Phone Number
Curious to know more? Check out the infographic below:
Images: National Cellular Directory
Aira Bongco
They’ll most likely search Google. I have seen brands + “hotline” searches a lot. And it should be on the homepage and about page of your website.
As part of a team working on the Reconnect customer retention tool, I do find that it is very important to be able to provide users with the ability to reach you via the phone.
Very good read!
Keep it up.
As a part of the team at OpenPhone offering businesses a phone solution, we’ve seen people list their phone number on their website, social media (Facebook page) and Google Business Listing.