If you’ve spent any time online in the past few years, you’ve probably gotten a good laugh or two from memes. But did you know that it’s possible to actually build an entire business around these humorous images?
Selling Memes
That’s exactly what @ka5sh does. The meme-maker works with brands to create memes for promotional and viral marketing purposes. And it’s a path that more and more entrepreneurs are discovering as a viable business opportunity.
For those interested in doing something similar, it’s not as easy as creating a couple of funny images and heading straight to the bank. You need to build up a following and then actually market your services. But the good news is you don’t need any expensive equipment or overhead to make it work. @ka5sh says he works almost exclusively on his phone.
As with many other businesses, the best way to get started with meme making is just to do it. Make some social media accounts and broadcast your images to followers. Eventually, you can start approaching brands that you think might benefit from some meme-related attention and form working relationships. Eventually, you might even have brands start approaching you for your services, just like @ka5sh has been able to do.
Image: @ka5sh/Twitter
It seems that there is money in the memes that we see. They are more than just funny images that expresses how we feel.
Annie Pilon
It all depends on the subject matter and the buzz they can generate
Interesting. So there is a market for memes and people are willing to pay for it?
Annie Pilon
It’s more about working with brands to create buzz than simply selling memes, but yes, there seems to be a market
Where can you sell memes exactly? I wonder. It must be an untapped market.
Annie Pilon
I think it is sort of untapped — but that’s probably why it works for some brands. If tons of brands start paying for memes then more people might catch on and they’d probably be less effective
Wow! That sounds so interesting. Not an easy job as the images you create should be humorous to some level where users actually make use of it. Hats off to this mastermind.
Annie Pilon
Great point!