August 20, 2017

A Guide to Social Media Platforms for Brick-and-Mortar Stores (INFOGRAPHIC)


Customers research a business online before even setting a foot in the store. Maintaining a positive image on social media, therefore, should be on top of every brick and mortar store owner interested in boosting sales and customer loyalty.

But brick and mortar retailers often struggle to leverage social media platforms for their business.

Tips to Create a Winning Social Media Marketing Strategy

New research by retail services provider SMS Store Traffic reveals there are some important things to consider when retailers develop their social media strategy.

To begin with, retailers must understand they don’t need to be present on all social media platforms to reach their audience. They should only choose those platforms that can help them engage their customers.



It’s also important to remember that social media marketing requires time. It’s therefore a good idea to focus on one platform at a time.

Finally to make the most of social media marketing, it’s good to update all the important details about the business and share useful information.

How to Leverage the Various Social Media Platforms

The research further provides an in-depth analysis of the popular social media channels and their relevance for brick and mortar businesses.

Facebook, for instance, has many excellent advertising opportunities for brick and mortar retailers. Businesses may encourage customers to leave reviews on their page to increase visibility. They may also use the “Live” feature to showcase the new arrivals, for instance.

Unlike Facebook, Instagram works for retailers who have products of visual appeal. Such businesses may give someone in-store the responsibility of creating content.

Twitter, on the other hand, works only for the large retailers that receive many queries from their customers. It also provides some good advertising opportunities.

As for Pinterest, the platform works for larger retailers with products of visual appeal. It’s significant to note that Pinterest takes work to upload images, tag them correctly and so on.

To know more, check out the infographic below:

social media platforms

Images: StoreTraffic.com

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Shubhomita Bose


Shubhomita Bose Shubhomita Bose is a Staff Writer for Small Business Trends. She covers key studies and surveys about the small business market, along with general small business news. She draws on 8 years of experience in copywriting, marketing and communications, having worked extensively on creating content for small and medium sized enterprises.

3 Reactions

  1. Aira Bongco

    One way to find out the best platform for your business is to look at your competitors and where your target market is hanging out. This will help you create a targeted strategy for your marketing.

  2. Wonderful post on Social media marketing strategy.well explained through infographics.The point “don’t be fooled into thinking that you require a presence on all the social media platforms because you don’t” is such a truthful point as these is a misconception which most of them follow while social media marketing of their business.

  3. Awesome infographic! These social media sites will probably be an advertising heaven for your business. Simply keep in mind that it is not quite social networking sites, however, it is an effective weapon for your business. It is a reasonable approach to increase traffic, build the audience and promote your brand, but online networking could likewise turn into a main consideration for search engine rankings like Google.

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