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Out, Darn Typos! Tips for Editing Your Blog Posts

Out, Darn Typos! Tips for Editing Blog Posts
Writing, whether it’s for blogs, social media posts, web copy, marketing messages, presentations, etc., has become part of a small business owner’s responsibilities these days. As a journalist of many years, I don’t think that’s quite fair—but it’s reality.

Bad or sloppy writing, filled with typos, reflects badly on your business. That’s why it’s imperative you edit your work, before posting it.

Tips for Editing Blog Posts

At the recent Unbounce Conference in Vancouver, Canada, Lianna Patch [1], the Director at Snap [2], shared her best editing tips. You can find Patch on Twitter @punchlinecopy [3].

1. Don’t hit send before you edit. Many of you will want to get through the writing and editing process quickly, but that will just result in typos and other errors. “Editing,” Patch says, “is like grooming—you can do it badly.” As the legendary Ernest Hemingway said, “The first draft of anything is [crap]”—so make sure you take the time to carefully edit your work.
2. What to look for. Patch says there are three questions you need to ask yourself as you start to edit.

  1. Are there jumps in logic or breaks in flow? Don’t expect the readers to fill in the blanks. If your copy isn’t flowing well, they’ll just stop reading.
  2. Is this the way my reader understands and speaks about this topic? You are not writing for you or your friends. You want to write in the language your reader speaks, whether that’s formal or more casual and chatty. Use words and phrases that are common in your industry, but don’t use too much jargon. Your writing should sound authentic, showcasing your expertise, but remember, this is not about you.
  3. Do I need to eat something? While this sounds trivial, I agree with Patch. If you’re hungry, thirsty, tired or otherwise distracted, you will inevitably struggle with your words.

3. The Inverted Pyramid. Patch recommends you tackle editing in four parts, and she adds, don’t try to edit all levels at the same time. Her pyramid:

4. General editing tips. Patch recommends you:

Typing [6] Photo via Shutterstock