7 Traits of a Killer Website Homepage You Must Copy for Your Business (INFOGRAPHIC)

7 Website Homepage Design Tips

The most successful websites use sans-serif, primarily Open Sans, Helvetica and Arial. They are small and have a load time of no more than 1.36 seconds. These facts are based on a recent study to try to determine what goes into online business success.

First impressions matter — a lot — especially when you’re trying to drive traffic to your website. That’s why it’s essential you create an impressive homepage for your website — because it’s the first thing prospective customers see.

But what makes a homepage great?

Creative Market Survey

To find out, design marketplace Creative Market analyzed 1000 company websites from the 2016 Inc. 5000 list of America’s fastest growing companies.

Here’s a look at what the research revealed.

7 Website Homepage Design Tips

Here are the tips for you to consider when you design your homepage:

  • According to data, 71 percent of the top 1000 fastest growing companies in America use sans-serif.
  • Sans-serif is also a good choice for readability on low resolution screens and modern draw makes it the most desired typeface for websites.
  • The top three sans-serif typefaces of all the website copy analyzed in the study are: Open Sans, Helvetica and Arial.
  • Because font color plays a major role in legibility, you should attempt to determine the perfect contrast. Often pure black is the most popular option, along with various shades of grey.
  • When choosing a font size, it’s important to consider text readability on various devices. The most common font sizes are: 14px, 16px and 13px.
  • Choose your messages carefully and convey them in fewer words to captivate audience attention. The average word count on most fast growing companies’ homepage is 605.
  • Load time determines whether visitors stay on your site or not. So create a fast site, which has a response time of 1.36 seconds.
  • Simpler homepages are smaller in size and load faster. So aim for a site size of 66970.928 bytes, depending on the layout and features.

For more information, check out the infographic below:

7 Website Homepage Design Tips

Images: Creative Market


Shubhomita Bose

Shubhomita Bose Shubhomita Bose is a Staff Writer for Small Business Trends. She covers key studies and surveys about the small business market, along with general small business news. She draws on 8 years of experience in copywriting, marketing and communications, having worked extensively on creating content for small and medium sized enterprises.

2 Reactions

  1. Aira Bongco

    Really interesting. I guess there is something about the Sans Serif fonts that make them display better. I am noticing this trend as well.

  2. Sans-serif is a great choice for blocks of text (and should absolutely be the most used), however, let’s not discount the ability of a serif font to distinguish and differentiate. I almost exclusively use serif fonts for headings.

    On a side note, the amount of words on a page has a negligible affect on loading speeds. Media and external scripts are the real performance killers – especially on mobile devices & slow connections.

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