Yahoo Mail’s New Look Probably Won’t Win Over Business Users

Inside the Yahoo Mail Redesign

Yahoo (NASDAQ:AABA) Mail has finally gotten its much-needed and long overdue facelift.

The new Yahoo Mail redesign looks cleaner and more organized. It comes with several new features that were earlier available to just the premium Mail Plus customers. And oddly enough — or not — it resembles Gmail quite a bit.

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Inside the Yahoo Mail Redesign

Features That Pack a Punch

In a blog post, Shiv Shankar, Senior Product Manager at Yahoo unveiled the brand new features.

The new and improved inbox has more spacing between items. This makes it less cluttered, but not optimal for users who receive several emails every day.

Yahoo has also improved the search option. Users can now search using a combination of name, date and keyword. For busy users, Yahoo Mail now offers the option of previewing photos and documents attached in an email. All you need to do is simply hover over the image icon.

To add a more personalized touch, Yahoo has introduced new color themes. Each theme comes with three different layout options and gives you the choice to set the interface to a light or dark mode.

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You can also use Yahoo’s new emoji set from Twitter’s open source offering, and with new stationery to make mail more stylish.

Yahoo Mail Pro

Another significant change introduced by Yahoo is the launch of Yahoo Mail Pro, an ad-free version of Yahoo Mail.

An upgrade to Ad Free Mail launched a few years ago, Yahoo Mail Pro comes with priority support for desktop and mobile. It starts at $35 per year/$3.50 per month, or $10 a year/$1 a month for a mobile-only version.

Security Still a Concern

Over the years, Yahoo Mail’s popularity has witnessed a steady decline among users. The design overhaul is Yahoo’s latest attempt to woo them back.

But the company has a long way to go before it can regain the confidence of serious users. This year, Yahoo was affected by two security breaches impacting more than a billion accounts. The company has to spruce up its security features — especially to win back business and professional users.

Image: Yahoo


Shubhomita Bose Shubhomita Bose is a Staff Writer for Small Business Trends. She covers key studies and surveys about the small business market, along with general small business news. She draws on 8 years of experience in copywriting, marketing and communications, having worked extensively on creating content for small and medium sized enterprises.

3 Reactions
  1. Sorry Yahoo. But I am not really liking the speed and design of your mail app. I wish that they can design it that is more apt with the times.

  2. Yahoo is the first emailing platform I tried but as time goes by others are becoming better. What is happening Yahoo?

  3. Yes. I am wondering the same thing as well. Yahoo used to be on top. It is even better than Google but it is slowly deteriorating.