Marketing your business on Facebook (NASDAQ:FB) just got easier.
New Facebook Branded Content Features
The social media giant has introduced some new features that will help marketers amplify brand content and control campaigns with creators.
Amplify Creator Posts
In an official post, the company announced marketers can now directly boost a creator’s post as it appears on the page.
What’s more, marketers can use Facebook targeting and custom audiences to connect with the right people. The creator just needs to give the marketer permission to boost the post when they compose their message and tag the page using the branded content tool.
The target audience will be able to see the post originated from the creator, even though it has been boosted by the marketer.
Control Branded Content Tags
Facebook is also giving marketers more control to authorize which creators can tag them in a branded content post. In addition, marketers can access key data such as reach, engagement and CPM to determine the effectiveness of posts they’re tagged in.
The company has refreshed the branded content tab in both Page Insights and Business Manager. It now includes:
- Detailed tool-tips and explanations to more easily view and understand results,
- Total spend from both the creator and marketer on each post,
- Separate summaries of total spend and CPM — in multiple currencies, if required.
Facilitating an Easier Collaboration with Facebook Influencers
Facebook has said these new features will help marketers collaborate more effectively with influencers. But with so many influencers on Facebook, it ultimately boils down to finding the right ones for your business.
To pick the right influencers, it is important to evaluate their potential and reach. For example, what’s the demographic of their social media followers? How often do they communicate with their followers? How suitable are they to endorse your business? These are some important questions that you must ask before you choose a Facebook influencer.
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Good update. The influencer vetting questions at the end of this article should be SOP in 2017, for sure. I advocate another layer to vetting as a whole, which I dub “anti-fakeness” procedures. These go above and beyond the SOP. Because there are so many fake influencers who’ve purchased bots to inflate their vanity metrics, it’s unfortunate but important to devise vetting steps which unearth “red flags of fakery.” Within these extra steps I advocate digging deeper to see if an “influencer” even has real friends! There are so-called influencers here in Manhattan (an island with a population in the millions) who shocking don’t even have real friends and many agencies are too stupid (or lazy? or both?) to dig to find out.
So this also applies in small brands, right? It is a nice way to control the content about your brand.
Thanks for sharing this new feature. This is something to note as it can really help amplify your brand.
Does this only apply for stable brands online? How about those people who are just building their brands? How can this be useful to them?