Poor Sales Projections Made Even Platitudes a Useless Strategy

Idiom Business Cartoon

I love idioms, catchphrases, jargon, and the like. There’s something about odd phrases whose meanings we agree on collectively that just gets my neurons firing.

To illustrate, one day I was perusing one of my idiom dictionaries and ran across “when life gives you lemons, make lemonade.” I agree with that sentiment. Seeing opportunity in opposition is how many entrepreneurs build a business. That being said, it’s a phrase that begs to be toyed with.

So, being the contrarian I am, I set my mind on finding a situation in which that advice would be just the worst. And this cartoon is the citrusy exception that proves the rule.

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Mark Anderson Mark Anderson's cartoons appear in publications including Forbes, The Wall Street Journal and Harvard Business Review. His business cartoons are available for licensing at his website, Andertoons.com.

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