YouTube’s New Design Overhaul Signals Changes for Small Business Users Too


Check Out the Major New YouTube Design -- Including a New Logo

If you went on YouTube this morning and felt something was amiss but couldn’t quite put your finger on it, you were not alone. The company made several changes to the user interface (UI) for the desktop and mobile platforms, along with a redesigned logo.

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A Look at the New YouTube Design

The logo change is the first for YouTube, and it represent the shift that has taken place in our viewing habits since the site was launched 12 years ago. The screen with the play button has moved to the left, signifying a flexible design for the many different devices now available in the marketplace. More importantly, the company also recognizes the creators who have made YouTube an industry in itself. So the changes are going to improve the way creators and viewers interact on YouTube.

Check Out the Major New YouTube Design -- Including a New Logo



In announcing the changes on the company blog, Neal Mohan, Chief Product Officer, said YouTube is far from finished. Mohan added, “Over the last few months we’ve started releasing updates and will continue to throughout the rest of the year. When all is said and done, we’ll bring a new level of functionality and a more consistent look across our desktop and mobile experiences.”

Mobile

The changes to mobile begin with a clean new design and more control of what is being watched. For creators such as small businesses, it includes a feature that changes shape to match the video format, such as vertical, square or horizontal when users watch it.  This means less time in post-production time spent on reformatting videos.

Additional mobile updates include videos that move with you, being able to watch at your own pace, and browse and discover videos while you watch. 

Desktop

The changes to the desktop also include some of the mobile UI improvements. A feature called Dark Theme delivers a cinematic look by turning the background dark while you watch a video.

 Check Out the Major New YouTube Design -- Including a New Logo

Highlighting the Content

YouTube is making changes, but addressing the UI first highlights the company’s desire to make consuming videos much easier. As Facebook Video continues to capture more of the market, YouTube’s dominance will not be as strong.

For small businesses that rely on video to engage with their customers, it will mean using YouTube and Facebook, as well any other platform as long as it delivers results.

Images: YouTube

7 Comments ▼

Michael Guta


Michael Guta Michael Guta is a Staff Writer for Small Business Trends focusing on business systems, gadgets and other small business news. He has a background in information and communications technology coordination.

7 Reactions

  1. Hello Michael,

    Great to know that You tube has transformed its logo in something more stylish way.

    Indeed the eyes where cold down, while seeing the old one for so many years and the logo it self was the description for youtube.

    It good to be done with slight changes as the time passes.

    Thanks for the share.

    Shantanu.

  2. Michael Guta

    Hi Shantanu,
    You are welcome.
    YouTube was overdue for a new logo and UI. A lot has changed since it came on the scene 12 years ago.

  3. Hints of color and a fresher look certainly give YouTube a more modern look.

  4. Michael Guta

    Hi Mobius,
    It works. I like the new look.

  5. think u for your article michael

  6. Michael Guta

    Hi Akhbarlyoum,

    You are welcome.

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