Declines in Traffic to Your Retail Store May be Slowing – Finally!



RetailNext Retail Performance Pulse July 2017

U.S. brick-and-mortar stores including small businesses are showing signs of life again. In the retail month of July 2017, in-store analytics company RetailNext found stores’ traffic decline was the lowest since January 2016. Sales also experienced a relatively low year-over-year decline, which is a positive sign for the retail industry as a whole.

RetailNext Retail Performance Pulse July 2017

According to RetailNext Retail Performance Pulse report for July 2017, traffic decline in the month was only 5.5 percent, the lowest in a year and a half. The monthly benchmark report also found sales experienced a relatively low year-over-year decline of just 5.3 percent in July, buoyed in part by a 0.5 percent uptick in conversion. This conversion uptick represents a second consecutive month of with a slight bump.

Weeks one and four of July posted the best results in the major retail performance areas.

“The last weekend of July showed the strongest results in terms of sales, traffic, conversion and shopper yield [sales per shopper], all reaching their monthly peaks on either Friday, July 28 or Saturday, July 29,” explained Ray Hartjen, Content Marketing and Public Relations director for RetailNex, in a post on the company’s blog. “Not surprisingly, low days of the month included the July 4 holiday and the very next day, July 5.”

RetailNext Retail Performance Pulse July 2017

Reprieve for Slow Retail Sales, Traffic Trend?

In June, RetailNext’s Retail Performance Pulse report showed sales for the month fell 8.1 percent with an 8.3 percent decline in traffic compared to a year ago. Father’s Day wasn’t enough to lift the month. July’s data shows a slight reprieve in conversion, but the general slow sales and traffic trend continues.





RetailNext prepared July’s Retail Performance Pulse report after analyzing over eight million shopping trips in data sets across specialty and larger format retail stores within the continental U.S. Periods are defined according to Fiscal 4-5-4 Retail Calendar.

Busy Store Photo via Shutterstock 2 Comments ▼


David William


David William David William is a Staff Writer for Small Business Trends. He covers franchises, brick and mortar businesses, public policy and other small business issues. He is also founding editor of WebWriterSpotlight.

2 Reactions

  1. Aira Bongco

    At first, I thought that it may be due to people selling online. But then, I personally want to buy from retail stores for I get to try the products myself. So I guess there are people like me who want that as well.

  2. I think that it is always an up and down movement for retail stores. Sometimes it’s good but it is only a matter of time before it goes down again.

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