Motorola’s New Moto X4 Offers Pros and Cons for Your Small Business

Hello Again, Moto -- The New Motorola moto X4 is Rugged and Alexa Enabled

Motorola (NYSE:MSI) is resurrecting its Moto X line with a fourth generation called the Moto X4. With Amazon’s Alexa and a rugged build, the X4 can be an affordable utilitarian phone for small businesses.

Since being discontinued in 2016, the has phone lost its place as the company’s flagship mobile device.  The distinction is now held by the Moto Z2 lineup. Not being a flagship phone has it pros and cons. For small businesses looking for a more affordable phone, the Moto X4 has entered the mid-price range. But it also means it is not going to have top of the line specs.

On its blog, Motorola said, “Moto X has always represented the best of what Android has to offer. The powerful combination of pure Android and Moto Experiences has been a mainstay of the Moto X franchise.”

Specs of the Motorola Moto X4

Instead of the Qualcomm Snapdragon 835 offered on the company’s flagship phones, the X4 has a Snapdragon 630 processor, which explains the price. The rest of the key features are:

  • 5.2in full-HD screen
  • 3GB of RAM and 32GB storage (4GB of RAM and 64GB in some markets) and Micro SD card
  • Two rear 12MP cameras, one with a color sensor, the other black-and-white
  • 16MP front camera
  • 3,000mAh battery with TurboPower charger
  • Android 7.1.1 OS

What makes the X4 rugged is the IP68 rating to protect it from accidental spills and splashes, along with an anodized aluminum frame with Corning Gorilla Glass 4 protecting the front and back of the device.

The use of Alexa by small businesses is increasing, and with the X4 the virtual assistant will respond to voice commands even when locked. So when you are busy in your office or driving, you can ask Alexa to give reminders, to make calls and more.

“Moto X has always incorporated the best software experiences to make your phone smarter and easier to use. So it’s no surprise Moto X4 features all the Moto Experiences you love, plus new software features that make your phone even better to use.”


Motorola says the new Moto X4 is going to be available in several countries in Europe starting in September. The US and other regions in the world will have to wait until later this fall, with no specific date mentioned in the release.

The price the company has set is €399 ($475 in the U.S.) for the 32GB, and €439 ($520) for the 64 GB. But this might change depending on location, the carrier and promotional considerations.

Image: Motorola 5 Comments ▼

Michael Guta Michael Guta is the Assistant Editor at Small Business Trends and currently manages its East African editorial team. Michael brings with him many years of content experience in the digital ecosystem covering a wide range of industries. He holds a B.S. in Information Communication Technology, with an emphasis in Technology Management.

5 Reactions
  1. I am really intrigued with the new gadgets that Motorola has put out. Have you seen the ones with add-ons? I find that really innovative.

  2. I agree that Motorola’s idea is innovative. The problem is getting people to adopt the new technology since they are already so used to the iPhone and Android phones.

  3. I think that it is a good phone in terms of performance. I am now seeing some players in brands like HTC, LG and Oppo. They are definitely not backing down.

    • Hi BizEpic,
      It is definitely a crowded field, and the competition is fierce. But that translates to better and cheaper products for consumers.