You know all of the basic ways to market a business online: create content, use social media, buy online ads. But your competitors know all of those methods too. So you need to step up your efforts if you want to stand out. Here are some new ways to update your online marketing from members of the online small business community.
Make Your Content More Relevant in Search
In order for your content marketing to be effective, people need to easily be able to find it. And search engines are a big part of that. To learn how to make your content more relevant in search, check out  this Content Marketing Institute post by Marcia Riefer Johnston.
Avoid These Common AdWords Mistakes
AdWords has been a major tool for online marketers for years. But in that time, many have made costly mistakes that have lessened the effectiveness of their ads. See some of those common mistakes so you can avoid them in your own efforts in this  Search Engine Journal post by Susan Wenograd.
Create Processes for Regular Web Maintenance
Once you’ve created a great website for your business, the work isn’t over. You have to perform regular web maintenance. And creating processes can help with that. Benjamin Brandall provides  a helpful checklist for doing so in this Process Street post.
Make Your Business Happy with These Landing Page Benefits
Think you don’t need to use landing pages as part of your online marketing strategy? Think again! In this post, Mike Allton of the Social Media Hat shares  why you’re wrong to believe landing pages are unimportant. BizSugar members also shared thoughts on the post here .
Learn the Art and Science of Retargeting
Retargeting gives businesses a unique opportunity to procure more repeat shoppers online. But there’s a lot that goes into this process. Learn  the art and science of retargeting in this Target Marketing post by Patrick Kuehn and Daniel Ripes.
Implement These Marketing Automation Workflows
Online marketing can be a time consuming undertaking. But you can save time and increase effectiveness by automating certain processes. In this SUCCESS Agency post, Mary Blackiston suggests  seven marketing automation workflows that you should implement in order to save time.
Use These Affiliate Marketing Strategies for Success During the Holidays
The holidays are quickly approaching, providing opportunities to boost sales with unique holiday promotions. And affiliate marketing can be a huge part of your strategy. In this Marketing Land post, Adam Weiss offers  some affiliate marketing strategies you can use for success during the holidays.
Boost Retention Rates with These Customer Support Hacks
Online marketing isn’t just about gaining new customers. You also need strategies for retaining current ones. The customer support hacks listed  in this Post Funnel article by Sam Hurley can help in that area. And you can also see commentary  on the post over on BizSugar.
Avoid These Common Blogging Mistakes
Blogging has been a popular way for businesses to promote their offerings and earn extra income for years now. But some are still just getting started with blogging, meaning they could be more prone to mistakes. To learn more  about some of the common mistakes to avoid, read this Basic Blog Tips post by Erik Emanuelli.
Maximize Your Email Marketing Strategy with These Platforms
Through all of the changes to online marketing tools and platforms, email remains a powerful way to communicate with customers and potential customers. If you’re looking to maximize your email marketing strategy, this SMB CEO post by Megan Totka may be able to provide  some useful insights.
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