Promotional Product Secrets Revealed: Three Reasons They Still Work

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Are Promotional Products Still Relevant?

All of the businesses want to reach out more and more customers and they try many different marketing tactics for this. They use social media, TV and magazine ads, and outdoor campaigns. However, they often forget promotional products or undervalue the power of them. Handing out free promotional products can be very powerful for your business because they provide long time interaction with customers. Customers use some of the products such as pens and keychains over and over again. As a result of this, they become more integrated with your brand. Below you can see other key benefits of corporate promotional products for your business.

Are Promotional Products Still Relevant?

  • Provides Brand Recognition: Brand recognition means that customers can immediately identify your company, remember your logo and match your products with your name. Promotional products help potential customers recognize your business. If the promotional product is useful for customers, they actually hold onto it and carry it around with them. For example; if your promotional product is a tote bag, then, people can use this bag to go to the gym, school, shopping and etc. so your brand also goes around with them. In this way, the brand awareness of your business increases.
  • Increases Customer Loyalty: Everybody loves to receive free gifts especially if this gift is unexpected. A small free give away of a promotional item can make your customers very happy. However, make sure that your promotional products are high quality ones because you don’t want your business to be remembered with low quality products. For example; metal products are always more quality compared to its plastic counterparts. Therefore, you can prefer metal promotional items for your business. There is a great website called specialized in these items. Metal promo has a variety of products including keychains, pins, coins, medals and etc. that you can choose for your business and they have very affordable prices. Thus, you can have high quality promotional products for your business without spending a ton of money.
  • Works like a Business Card: Promotional products serve the same purpose as business cards. You pass your contact information with a promotional product instead of a business card. Also, promotional products are better because customers can actually use them whereas they cannot do anything with a business card. Another benefit of promotional products is that most customers who receive a promotional product remember the name and logo of the company that give them the product. However, if you only give them your business card, it will not make the same affect.

Branding Photo via Shutterstock

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Personal Branding Blog The Personal Branding Blog is part of the Small Business Trends Publisher Channel, offering branding and career advice from Dan Schawbel and his team of experts. The blog helps professionals build a powerful brand to remain competitive in the job market.

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