Shipping can be a difficult thing for ecommerce retailers and similar businesses to manage. The founders of Shippo learned that the hard way. So they set out to fix it. Shippo aims to solve a variety of shipping issues for different businesses. Read more about the company and its offerings in this week\u2019s Small Business Spotlight. What the Business Does Provides shipping solutions for ecommerce businesses. CEO and co-founder Laura Behrens Wu told Small Business Trends, \u201cToday, we're a fast growing company solving massive issues in shipping for retailers, ecommerce companies/platforms, enterprises, warehouses, and more. It\u2019s much more than a \u201cwe\u2019ll find the cheapest carrier\u201d tool \u2013 it\u2019s a platform + API to automate shipments, make billing easy, and give customers an app to tracking orders and provide insight into things transit times and deliverability for particular goods.\u201d Business Niche Putting customers first. Wu says, \u201cShippo focuses relentlessly on their customers, as a way of guiding the business and company culture.\u201d How the Business Got Started To solve shipping problems for an ecommerce business. Three years ago, Wu and her Shippo co-founder, Simon Kreuz, were building an ecommerce store on Shopify when they realized an opportunity for a new business. She explains, \u201cTo handle online payments, the company used Stripe. For the most part, the experience was user-friendly. However, when many orders started coming in, shipping seemed to be the hang-up. That\u2019s when the team realized that there wasn\u2019t any technology set up to help them better figure out the shipping process.\u201d Biggest Win Building a great team. Wu says, \u201cOne thing Shippo is proud is has to be our team\u2014now a wonderful group of 75 people (and rapidly growing) We are thankful and privileged to be surrounded with such talented people who share our vision and and are working towards the same goal everyday.\u201d Biggest Risk Attempting to attract investors. Wu says, \u201cWhen we first raised our seed round, we pitched 125 investors and got 115 no\u2019s. We definitely ran the risk of feeling deflated and giving up, and yet it was hardly a sign to give up. We worked tirelessly on gaining traction to prove that Shippo was a service that our customers needed. Determination is one of the most important characteristics for entrepreneurs to have.\u201d Lesson Learned Have faith in yourself. Wu explains, \u201cFrom an earlier point in time, I would have quickly learned how to manage up. From closing the communication loop to practicing empathy, don\u2019t fall victim to self-doubt or imposter syndrome. Know what you bring to the table and recognize that you\u2019re at the table for a reason.\u201d How They\u2019d Spend an Extra $100,000 Helping small retailers. Wu says, \u201cToday, we are a well-funding, venture-backed startup in and are using our cash to create a more level playing field in ecommerce through shipping, for anyone but Amazon to capitalize.\u201d Team Culture Having a multi-national team. Wu says, \u201cThe lean team at Shippo represents more than a dozen countries. Co-founder Laura Behrens Wu has lived in 7 countries throughout her life.\u201d Best Advice Solve real problems. Wu explains, \u201cIf you want to be a founder, my advice would be to build something that resembles \u201cpainkillers not vitamins\u201d\u2014sage advice my former CEO once gave me. You\u2019ll want to solve a real problem, rather than just build something that\u2019s \u201cnice to have.\u201d * * * * * Find out more about the\u00a0Small Biz Spotlight\u00a0program Images: Shippo; Top Image: From L to R: Laura Behrens Wu, Co-founder and President Simon Kreuz, VP of Business Development Tom Seoh, Second Image: Mikhail Ledvich, VP of Marketing and Strategy, Third image: Simon Kreuz, Laura Behrens Wu.