The Trend of One Stop Shops in Influencer Marketing


The Trend of One Stop Shops in Influencer Marketing

Managing influencer marketing campaigns doesn’t have to be complicated. In fact, a new trend of one stop shops for influencer marketing could make the process a whole lot easier for brands.

Small Business Trends spoke with Neil Henderson and Marco Pimentel of Assembly at the recent Influencer Marketing Days conference in New York City’s Times Square. Assembly is one of those companies that provides a platform for brands and agencies to manage all aspects of their influencer marketing campaigns in one place.

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The Rise of One Stop Shops in Influencer Marketing

Assembly and similar companies are starting to offer one stop shops for brands looking to make the most of influencer marketing. But that hasn’t always been the case. In the past, and even for some brands now, managing influencer marketing campaigns without those platforms has been messy.



Henderson explained, “People are using UTM links and Google Analytics. They’re using a ton of spreadsheets. They’re communicating across, you know, five different social platforms. So it’s a real variety of different things that they’re doing. But it’s messy. And it’s not uniform in one place.”

So clearly, the benefit of using a platform like Assembly is to have one access point to all of the data and controls you need for your campaigns. This makes the process of managing those campaigns more seamless, creating even more of an incentive for brands to give influencer marketing a try.

Henderson said of Assembly’s platform, “We’re seeing a big trend of brands kind of doing it themselves. So it’s a self-serve platform where you can onboard your own influencers that you already have the phenomenal relationships with, and through our platform create campaigns, push those campaigns live, manage them once they’re live, monitor the results and every KPI that’s important to influencer marketers can be delivered in our app, reported upon and then sent back to whoever it’s important to.”

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Annie Pilon


Annie Pilon Annie Pilon is a Senior Staff Writer for Small Business Trends, covering entrepreneur profiles, interviews, feature stories, community news and in-depth, expert-based guides. When she’s not writing she can be found on her personal blog Wattlebird, and exploring all that her home state of Michigan has to offer.

2 Reactions

  1. Aira Bongco

    These are the days when people are ever so willing to pay for convenience. So if you can have everything for them in one website or location, then they will more likely buy from you.

  2. Hello Annie,

    Good shout over here 🙂

    Indeed in this hybrid world, people want all the convince under one roof so that they don’t need to wander from place
    to place to get all their components from various shops. Its better that they get all the things under a single shop, this
    one is going to be the ideal concept for all the marketers as well as the people who are willing to buy from us.

    Assembly is bring up a great cause for all the business people who want to collect datas and run a survey to check what people
    actually need.

    Thanks for the share.

    Shantanu.

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