Twitter Introduces New Thread Feature for More Cohesive Business Messages

It is Now Easier to Fire off a Tweet Storm and Spot Twitter Threads

Coming on the heels of expanding the character limit of tweets to 280, Twitter (NYSE: TWTR) announced recently it is making it easier to create threaded tweets. The online social networking company said its new “threads” feature also makes it easier to read or discover all the tweets in a thread.

New Twitter Threads Feature

“We’ve made it easy to create a thread by adding a plus button in the composer, so you can connect your thoughts and publish your threaded Tweets all at the same time,” wrote Sasank Reddy, Product Manager at Twitter, in a post announcing the update on the company’s official blog. “You can continue adding more Tweets to your published thread at any time with the new ‘Add another Tweet’ button.”

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The new ‘Add another Tweet’ button also makes it possible to fire off an entire “tweetstorm” all at once. A tweetstorm is basically a series of connected tweets published in a row that have become a popular workaround for getting past Twitter’s character count limitation when sharing longer thoughts.

The ‘@reply’, Retweet, and hashtag were used to stitch a series of tweets together to share more information or tell a longer story. Twitter says pressing “Add another Tweet” button in the composer is a much simpler way to thread Tweets together.

It is Now Easier to Fire off a Tweet Storm and Spot Twitter Threads

“Additionally, it’s now simpler to spot a thread — we’ve added an obvious ‘Show this thread’ label,” Reddy added.

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Stay Top of Mind with Threaded Tweets

With this update, small businesses that want to stay top of mind can more easily send out a tweetstorm to inform customers about a new product, service or just to engage fans on social media. Tweets on the same topic will be easier to discover and come across to followers as more cohesive messages.

Twitter said it is rolling out these updates to everyone on iOS, Android and in the coming weeks. “Make sure to update your app to check it out,” Reddy said.

Images: Twitter

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David William David William is a Staff Writer for Small Business Trends. He covers franchises, brick and mortar businesses, public policy and other small business issues. He is also founding editor of WebWriterSpotlight.

3 Reactions
  1. Interesting. This can create a series of tweets. I wonder how business owners are going to use it.

  2. I love this. This means that you can send more than one tip in a series.

  3. Right. This may be useful for tips, stories and other types of series-type content.