Vine 2 Launch May Give New Opportunities for Marketing Your Business with Video

Loop De Loop -- Vine Co-founder Hints at Vine 2

If you are still mourning the demise of Vine, the recent tweets from co-founder Dom Hofmann might put a smile on your face. His tweets are indicating he may be in the process of resurrecting the six second video platform — or a version of it.

On November 30, Hofmann tweeted:

This tweet was followed by two more from Hofmann:

After six days of silence, Hofmann tweeted the following:

If a picture says a thousand words, this logo will probably say much more for Vine users. If Vine 2, as the logo indicates, comes to fruition, it should have a very loyal and fanatical user base and following. And this will no doubt include many small businesses and entrepreneurs who have used the platform to expand the reach of their brand creatively in the part — and may do so again.

One year before Vine saw its final day in 2016, 12 million videos were being posted daily and it had 200 million active users. It is not the billions Facebook has, but the creators and users were very engaged.

Vine was founded by Hofmann, Rus Yusupov and Colin Kroll in 2012, and four months later it was bought by Twitter for $30 million. The six-second videos seemed like a perfect complement for the 140 character limit on tweets — at the time. But it wasn’t meant to be. 

Using Vine 2 for Your Small Business, If it Comes Around

What can you say in six seconds about your company? Apparently, a lot because Ford, Disney, Sephora, Sony, Dunkin Donuts, Airbnb and many others have used it to market their brands. And you can do the same for your small business.

If you want to use Vine for your brand, you have to have a clear plan. Mark Donington, Lead Designer of Higher Ground Creative suggests, “Starting with a narrative and planning what you want to say before you start recording.”

Your plan should also include getting your customers involved, focusing on visual elements and having a strategy in place.

Image: Twitter/@dhof 3 Comments ▼

Michael Guta Michael Guta is the Assistant Editor at Small Business Trends and currently manages its East African editorial team. Michael brings with him many years of content experience in the digital ecosystem covering a wide range of industries. He holds a B.S. in Information Communication Technology, with an emphasis in Technology Management.

3 Reactions
  1. I thought Vine shut down for good. But I guess they are just changing the direction of their brand. I wonder how this will go.

  2. I used to join Vine back then. And it is focused on uploading articles. I think it was an article directory back then. It has changed so much.

  3. I think that it is a wise move for Vine because it is about time for them to change. I think that it is needed that they give their website a twist so that more people will use it.