Facebook (NASDAQ: FB) has announced businesses and organizations can now post on its Community Help feature, designed to make it easier to ask for and give help during a crisis.
Facebook Community Help for Businesses
By enabling businesses to post on Community Help will assist firms in providing critical information and services for people when they need it the most. Facebook has started to roll out the feature for certain organizations and plans to make it more widely available in forthcoming weeks.
In times of crisis, interactivity and connecting people is more important than ever. By posting on Facebook in response to a crisis, the Community Help feature will enable businesses and organizations to provide people with urgent help, such as food, shelter and transportation.
This will help businesses meet aims of providing help and assistance during times of crisis and ultimately shape stronger, more interactive communities.
As Asha Sharma, Head of Social Good at Facebook, commented in a statement on Facebook about the Community Help development:
“Our priority is to build tools that help keep people safe and provide them with ways to get the help they need to recover and rebuild after a crisis. We hope this update makes it even easier for people to get the help they need in times of crisis and will give businesses and organizations and opportunity to build stronger communities around them.”
Since it was launched in 2017, Community Help has seen people engage more than 750,000 times via posts, messages and comments. People have turned to the Community Help feature for information and assistance during more than 500 different crises around the world.
By allowing organizations and businesses to post vital information and messages will help people get the crucial assistance they need during times of crisis.
In smaller communities the businesses in the area can be the most important entities to coordinate a response. Good feature addition.
So the new focus of Facebook is on safety. This is totally understandable and I think that more businesses should focus on it in the years to come.