Michael Guta Michael Guta is the Assistant Editor at Small Business Trends and currently manages its East African editorial team. Michael brings with him many years of content experience in the digital ecosystem covering a wide range of industries. He holds a B.S. in Information Communication Technology, with an emphasis in Technology Management.

3 Reactions
  1. AI is really changing the way we do things. I expect that it will change the way we live in the same way that computers changes our lives years ago.

  2. Hello Michael,

    Personally speaking, predictive marketing is the best thing AI has done in the field of e-commerce. Who wouldn’t want to accurately predict what their customers are going to buy next?

    This will go a long way to increase sales and build loyalty to a brand. Imagine receiving an email saying, “We thought you would like to buy this next” and it happened to be exactly what you wanted to buy.

    Thanks for sharing, Michael


  3. Hi Emenike,

    You are welcome and thank you for the comment.

    I agree, and it is only going to get better at predicting what consumers need.